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Tips

Where to Begin When It’s Time to Edit Your Content…

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As I’ve said before, overcoming perfectionism is not an excuse to publish sloppy or uninspired writing. Content that works for your business is not only clear, accurate, and educational, it also gives insight into your values. And if it doesn’t contain aspects that make it memorable, it’s not going to ...

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5 Steps to Website Security You Can Trust…

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Website security has never been more critical. Hackers, ransomware, and denial of service attacks are all concerns for modern business websites. Nothing will erode your audience’s trust in you faster than visiting your website and getting a security warning, or having Google flash a “You can’t trust this site” message ...

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5 Ways to Convert More Prospects by Making Your Case…

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Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action. A total win, right? Then why are you still ...

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Making a Living Writing Ebooks: Here’s How It Works Today…

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Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work: Write an ebook! Having something of your own to offer, even a simple $7 ebook, virtually always beats trying to monetize your traffic with advertising. And that’s ...

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2017 Content Excellence Challenge: The August Prompts…

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Happy August! It’s time for our pair of prompts to make you more creative and more productive. For those of you who haven’t joined us yet, each month in 2017 we’re providing a pair of prompts: one to make you more productive and one to improve your creativity or writing ...

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