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Tips

5 Easy Ways to Open Your Blog Post with a Bang…

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What’s the second most important part of your blog post after the title? Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Just imagine how disappointed you’d be after crafting a killer headline for ...

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The Troubled Truth about a Certain Type of Storytelling…

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We all love to make predictions about the future, don’t we? Whether we think the outcome will be “good” or “bad,” we’ve got an opinion about how things will turn out … oftentimes before anything is even in motion, which means that we’re oftentimes wrong. For content creators, these are ...

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Why Everyone Hopes You’ll Be the Hero…

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I walked into the small, yellow audition room and stopped twelve feet in front of the cheap, plastic, fold-out table. There were three of them sitting in there, bored, distracted, glancing at their watches. The big heart inside my chest was pounding on the rib cage, hoping this was the ...

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Get It All Now: Best of the Best Sale Is Open…

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If you’ve been reading the blog and listening to Copyblogger FM the past couple of weeks, you’ll know that we’re going in a different direction with our education platform. And yet, we still have a ton of current training products that are vital to your digital marketing and sales skill ...

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The Simple Way to Get Everything You Want…

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I want to tell you a story about two women. One is my hairdresser and the other is my massage therapist. Of the two, I have a stronger connection with my massage therapist. I see her more often, she’s closer to my age, and well, there’s just a certain bond ...

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