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Tips

How to Motivate People to Buy…

copyblogger

If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear ...

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7 Golden Rules for Hosting Webinars that Engage and Convert…

copyblogger

Webinar shock. Familiar with it? Probably not, because I just made up the term. But you’re probably familiar with Webinar Shock’s sister term, Content Shock. It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human ...

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Why Writers Don’t Seem Hireable (and How to Get Hired)…

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This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career. If you have your own business, you need to learn how to sell. Yes, the “s” word. But it doesn’t have to be some foreign activity that makes you feel ...

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The Three Key Elements of Influential Digital Marketing…

copyblogger

Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s ...

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How to Make Your Writing Real…

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In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and ...

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