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Tips

Are Sales Slipping Through Your Fingers? Close the Deal with Logi…

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Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless you’re selling a purely emotional product like fashion or music, you also have to give your reader enough logical ammunition to justify the purchase to himself. This is where logical ...

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10 Ways Specificity Helps You Build a Profitable Audience…

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If you’re building a business with content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. We’re all on the verge of an attention meltdown. This can be a huge hurdle if you’re trying to effectively engage your audience and get your products ...

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3 Resources to Help You Take Control of Your Writing Career…

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The struggle when I started my freelance writing service business looked like this: I was fascinated with crafting words that accurately conveyed a message. I knew that offering basic content writing services for businesses — filling up pages with words — would not pay high rates. And I completely understood ...

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Writing Advice: Trick or Treat?…

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Happy Halloween! I have two tricks — or two treats — for you, depending on how you look at it: Realize your creative potential. Schedule the right amount of time to do excellent work. It’s that simple, and it’s that hard — and it’s about finding a specific type of ...

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Take 15 Minutes to Find Your Winning Difference…

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A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning difference that sets you apart and makes you the only real choice. Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features ...

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This Common Belief Could Be Blocking Your Creative Potential…

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A woman once brought her two Pomeranians to a barbecue I attended. I had never met her before, but after overhearing her give the dogs commands in Norwegian, Italian, and English, we started talking (in English). Another guest quickly joined the conversation as well. Hamburger in hand, the other barbecue-goer ...

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15 Copy Editing Tips that Transform Your Content into Persuasive …

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What’s special about the compelling content you retweet, Like, bookmark, and email to your friends? Those articles serve the audience, not the content creator. Creative work that instantly captivates and holds an audience’s attention influences their lives. So, you have to remember that transcribing the thoughts in your mind won’t ...

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