Tips

We’re having dessert before dinner this week — and it’s a healthy bite too: apples and oranges. While my post on Monday and Kelton’s post on Tuesday share the power of persuasive writing and how to put it to work for both your business and your clients’ businesses, we have ...

Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless you’re selling a purely emotional product like fashion or music, you also have to give your reader enough logical ammunition to justify the purchase to himself. This is where logical ...

If you’re building a business with content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. We’re all on the verge of an attention meltdown. This can be a huge hurdle if you’re trying to effectively engage your audience and get your products ...

The struggle when I started my freelance writing service business looked like this: I was fascinated with crafting words that accurately conveyed a message. I knew that offering basic content writing services for businesses — filling up pages with words — would not pay high rates. And I completely understood ...

Happy Halloween! I have two tricks — or two treats — for you, depending on how you look at it: Realize your creative potential. Schedule the right amount of time to do excellent work. It’s that simple, and it’s that hard — and it’s about finding a specific type of ...

A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning difference that sets you apart and makes you the only real choice. Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features ...

Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising), dozens and dozens of successful ads, and countless articles for well-known publications all over the world. He did it all by — in his own ...

A woman once brought her two Pomeranians to a barbecue I attended. I had never met her before, but after overhearing her give the dogs commands in Norwegian, Italian, and English, we started talking (in English). Another guest quickly joined the conversation as well. Hamburger in hand, the other barbecue-goer ...

How often do you feel stuck when trying to grow your business? Since we’re creative people, we like to come up with all sorts of creative excuses reasons for why we just aren’t getting any momentum. But there’s only one true reason: You’re stuck when you’re not selling. The ability ...

What’s special about the compelling content you retweet, Like, bookmark, and email to your friends? Those articles serve the audience, not the content creator. Creative work that instantly captivates and holds an audience’s attention influences their lives. So, you have to remember that transcribing the thoughts in your mind won’t ...