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Tips

4 Vital Elements of an Appealing Offer…

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If you’ve got something to sell, at some point you’re going to need to present an offer. In other words, you’ll need to tell your prospective customer: What you’ve got What it’s going to do for them What you’re looking for in return Sounds simple, and it is. There’s just ...

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Ethical Marketing in an Age of Creeps…

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The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be ...

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Web Personalization: The Future of Digital Marketing and Sales Is…

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In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. ...

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What’s Your Version of ‘Autosave?’…

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I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit. Luckily, if you’re working ...

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Announcing: The Copyblogger Book Club!…

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I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group ...

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