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How to Meet (and Exceed) Your Creative Content Goals…

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Why is it so hard to produce good content? Because creative work is uniquely draining … and uniquely rewarding, too. Smart writers know that the right creative practices will keep you motivated and productive. On Monday, Stefanie Flaxman talked about mastering the part of editing that has nothing to do ...

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10 Content Marketing Goals Worth Pursuing…

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Ever wonder why content marketing works so well for some businesses — but doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s ...

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How to Make Yourself Indispensable to a Creative Team…

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Yesterday, I mentioned the makings of a successful creative team that runs like a well-oiled machine. As the creative-strategic hybrid model becomes more pervasive in modern content marketing, there’s a great opportunity for creative people who produce outstanding work on demand. Whether you’re an employee of a company or a ...

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Master the Part of Editing that Has Nothing to Do with Grammar, S…

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If you want your content marketing team to run like a well-oiled machine, there’s one factor that matters more than anything else — and it’s often unspoken. It also contributes to your professional satisfaction. Can you guess what it is? It’s not strong communication. Although that’s clearly important too. It’s ...

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Seth Godin on the Future of Marketing…

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Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder, it’s time to get my podcast Unemployable fired up again. If you’re a regular listener of Unemployable, you likely know that already. If not, I hope you’ll check it out ...

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Creating ‘Craft Content’ for Remarkable Business Results…

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The term “craft” is a modern trend indicating something that’s been put together with care, appealing to select palates. In my town, we have craft beer, craft pickles, craft cheeses, craft spirits, and other artisanal goodies that take time to make. If you want something carefully made and distinctive in ...

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Permission to Slow Down…

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A few months ago, I had the immense good fortune to get invited to display my first motorcycle project at a popular show where I live in Portland. Just finishing the bike was a huge accomplishment for me, so this invitation to the show was a dream come true. In ...

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Why the Term ‘Experimental Art’ Makes Me Laugh…

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All of the definitions of “experimental art” that I could find were pretty vague. Which was great, because they supported my position that the term “experimental art” is a bit laughable. Since I don’t have a concrete summary that explains what experimental art is, let’s look at the definition of ...

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Serious Writing Advice for a Foolish Week…

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I may be the last person who really enjoys April Fools’ Day … maybe because I was already a fan of taking a moment to fact-check what you find on the internet. Copyblogger has a long tradition of celebrating the first of April with a bit of nonsense. Stefanie Flaxman ...

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