Tips

What if we’re thinking about SEO all wrong? You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive with headlines like SEO is Dead and What if You Could Simply Eliminate SEO from Your Life? Don’t get me wrong: ...

Sometimes it’s really helpful to prepare multiple pieces of content in advance. You might be: But how do you plan your content, create it, and meet your publishing deadlines without getting overwhelmed? Let’s start with a simple, small task: selecting one content idea. Then we’ll break down that one idea ...

On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster. This time, Brian taught us about the Proclamation Lead — a way to cut through the clutter and ...

Writing is a glorious and rewarding experience, a noble craft, one of the most satisfying ways you can spend your time — at least, while your clothes are on. Except for the days when it’s horrible. Maybe that’s why writers love quotes about writing. They help remind us of those ...

At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had ...

If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion. One way to do that is to make a bold, seemingly unreasonable assertion ...

On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial ...

Bill is at a wine bar on Saturday night, enjoying a glass of Pinot Noir. After striking up a playful conversation with Lisa (who prefers Syrah), he asks for her telephone number. Lisa agrees to Bill’s request, and he creates a new “contact” in his cell phone. “No,” Lisa stops ...

Recently, my wife and I went on our first cruise. Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another. Why? It’s all due ...

When I started Hack the Entrepreneur, I had never conducted a single interview before. But during the past two years, I’ve hosted more than 350 podcast interviews. I’ve also made a lot of mistakes, embarrassed myself a few times, and learned countless lessons. So now I have a number of ...