Tips

Back when I worked in the corporate world, I used to get called naive at least once a week. I kept treating my employees like adults, instead of like naughty children. Naive. I tried to lighten up the uptight, lawyer-crafted language we used with our customers. Naive. I was even ...

Digital marketers have a problem: We’ve got too much data. It sounds like a ridiculous complaint coming from a data analyst, but it’s true. Google Analytics alone has more than 150 default metrics, which can be explored with more than 100 dimensions. And that’s without including advanced implementations. Currently, a ...

You shouldn’t think about growing your audience. Actually, let me rephrase that: You shouldn’t focus on growing your audience. Especially if focusing on growing your audience leads to superficial goals, such as clicks and views … from people who are not the right fit for your business and will never ...

It’s the start of the traditional winter holidays this week, and you know what that means. Stress, time crunches … and maybe a little bit of peace and family time, too. We’ll try to help with some tools to get the stress to manageable levels — and maybe also help ...

It’s book club time again! Over in Copyblogger’s Killers and Poets Facebook Group, we like to get together and discuss useful books. We keep things informal and a lot of fun, as we share insights and our favorite quotes or passages. This month, we’re going to be looking at Kelly ...

“Write what you know.” It’s an old adage you’ve probably heard before. And many bloggers and content writers have taken it very much to heart — myself included — and interpreted that advice to mean, “Write how-to posts.” I like to share what I know; I like to help people ...

Have you ever stopped paying attention to content when a publisher stepped up their marketing game? I know I have. I’ll turn off a YouTube video faster than I can eat a vegan cinnamon roll once I learn it’s sponsored by a product I will never buy. And if there ...

Great to see you again after our Thanksgiving holiday! Our Black Friday promotion was great, and the whole team is excited to shift our focus in December to planning and preparing for a fantastic 2019. This week on Copyblogger, we talked about who you are and how you see yourself ...

Let’s get this out of the way: You are a badass. So how come no one else knows that yet? If your 2019 is going to have more juice, more success, and (yes, it’s okay to want this) more money, you’re going to need to claim your badass identity. So ...

At this strange moment in history, we face a near daily Sisyphean task as writers, online content creators, and freelancers. There’s a great fallacy of creativity — that it happens in a vacuum outside of spacetime, in some magical realm that produces sparkling idea unicorns. It’s unicorn shit, obviously, but ...