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5 Smart Ways to Use Metaphors to Create Irresistible Content…

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Hopefully I’ve sold you on the benefits of using metaphors when creating compelling content, and you know the differences between metaphors, similes, and analogies. Now let’s take a look at five examples of how you can use metaphorical expressions to spice up your writing. Metaphors can turbo-charge just about any ...

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How to Build an Audience in 2020 (and Beyond)…

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Hey there, Brian Clark here. It’s been a minute, right? Along those lines, a lot has changed in my world since we sold StudioPress to WP Engine in 2018. Basically, after the deal closed in June of that year, I went on sabbatical. My family and I traveled the world ...

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Become a Master of Metaphor and Multiply Your Marketing Effective…

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“The greatest thing by far is to be a master of metaphor.”– Aristotle Aristotle and countless other masterful communicators have harnessed the power of metaphor to effectively persuade and inform. Metaphors allow you to make the complex simple and the controversial palatable. Conversely, metaphors allow you to create extraordinary meaning ...

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Content Marketing: A Modern Guide…

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What is content marketing? Content marketing shares informative content that is relevant, interesting, and useful to your target audience. There are four forms of content: Written word Audio Video Images We mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds ...

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