Tips

You can’t have one without the other … No, I’m not musing about love and marriage. I’m talking about content marketing and writing. The foundation of great content marketing is great writing — and if you want to write, you have to learn how to market your finished product. On ...

Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going ...

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a ...

I started working in the content marketing industry 20 years ago. Everything I did from the start until 2018 revolved around teaching businesses about content marketing and how they could use it effectively. But, in 2018, I quit everything. Not only that, I took a year-long sabbatical, which included a ...

If you ask virtually any working artist how they developed a creative career, they’ll mention a dedication to their craft and fierce persistence. Despite obstacles, criticism, and setbacks, they keep producing. But where does the motivation to be persistent come from? Since it’s Thanksgiving in the U.S. this week, I’ve ...

This is a simple story about the life of a particular writer, and how he ignored the one thing about his craft that would have given him everything he truly wanted … A young man in his late twenties decided to become a writer. At the beginning of the pursuit ...

We all know the potential trouble associated with expectations: If you expect something to turn out a certain way — and it doesn’t — you likely end up disappointed. Subsequently, traditional wisdom has advised that we let go of our expectations to soften the blow of disappointment and train ourselves ...

Content creation can feel a lot like spinning plates. Once you have one element rolling along, there’s another you need to attend to, and another, and another … Let’s go through a complete piece of effective content for your business, from headline to CTA. On Monday, I described the difference ...

Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action. A total win, right? Then why are you still ...

Ever have a friend who tells stories that never seem to go anywhere? It sounds okay at first, then it spins off to a tangent about how they met their spouse, then we go into their first college dorm room, with a side trip to that deeply formative event that ...