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9 Essential Elements of Effective Content Marketing…

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You can’t have one without the other … No, I’m not musing about love and marriage. I’m talking about content marketing and writing. The foundation of great content marketing is great writing — and if you want to write, you have to learn how to market your finished product. On ...

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The 5 Things Every (Great) Marketing Story Needs…

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Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a ...

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Persistence Arises from Gratitude…

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If you ask virtually any working artist how they developed a creative career, they’ll mention a dedication to their craft and fierce persistence. Despite obstacles, criticism, and setbacks, they keep producing. But where does the motivation to be persistent come from? Since it’s Thanksgiving in the U.S. this week, I’ve ...

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The Old Man and The Pen…

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This is a simple story about the life of a particular writer, and how he ignored the one thing about his craft that would have given him everything he truly wanted … A young man in his late twenties decided to become a writer. At the beginning of the pursuit ...

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How to Keep Your Reader Engaged, from Headline to CTA…

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Content creation can feel a lot like spinning plates. Once you have one element rolling along, there’s another you need to attend to, and another, and another … Let’s go through a complete piece of effective content for your business, from headline to CTA. On Monday, I described the difference ...

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5 Ways to Convert More Prospects by Making Your Case…

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Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action. A total win, right? Then why are you still ...

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