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How to Make Your Writing Real…

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In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and ...

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5 Easy Ways to Open Your Blog Post with a Bang…

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What’s the second most important part of your blog post after the title? Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Just imagine how disappointed you’d be after crafting a killer headline for ...

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The Troubled Truth about a Certain Type of Storytelling…

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We all love to make predictions about the future, don’t we? Whether we think the outcome will be “good” or “bad,” we’ve got an opinion about how things will turn out … oftentimes before anything is even in motion, which means that we’re oftentimes wrong. For content creators, these are ...

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