Tips

If it’s not one thing, it’s another. A limited number of choices might make us feel like we have to settle for what’s available. But more often these days, our predicament is that making a decision can be quite time-consuming. Typing a phrase or question into a search engine presents ...

Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for our audiences. Every professional content writer knows that if the ...

I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke to the danger in trying to blindly follow what we think of as copywriting “formulas” without putting the homework in. From the outside, writers can seem like magical creatures. (I ...

Search on Google and you’ll find hundreds of thousands of pages devoted to copywriting secrets, tips, tricks, and techniques. Go through them all and you might get the impression anyone can become a great copywriter … just by using a few of these “killer techniques!” Like painting by numbers. But ...

Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely. And headlines are your first opportunity to present your message to the audience you want to reach. The language you use should appeal to those people and make them want ...

Coming out of the intensity of our annual Certification launch, the Copyblogger team this week has been all about refocusing and turning our attention to interesting new projects. On Monday, Stefanie Flaxman started our week with a restorative session on yoga and content marketing. And yes, there’s more to her ...

I recently heard our friend Joanna Wiebe say something that blew my mind. I didn’t get it down word for word, but this is the gist: “It’s a copywriter’s job to be really, really good at listening, and then make it all sound good.” That’s very aligned with what Copyblogger ...

Brian Clark launched Copyblogger in 2006. That’s a long time ago, let alone in internet years. In online time, it might as well have been before he was born. Remember, the first iPhone wasn’t released until 2007. A lot has changed since then, and Copyblogger has been right here in ...

Restorative yoga is a gentle, passive practice that promotes relaxation in the body. The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day. A few other regular students shouted out, “Shoulders! … ...

There’s a bizarre myth in our culture that we have to choose between making a living and being creative. That creativity is somehow the enemy of a good livelihood. That, of course, is crazy talk, particularly in the world of content creators. This week, we offered thoughts on nurturing your ...