Tips

Sure, professional writers spend a lot of time on our craft. As we should. But it’s also nice to have a few fast tweaks to make your content and copy a lot more effective. This week, we offered three ways to make your persuasive writing work a lot better … ...

Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your ebook? If not, you need to learn a master craftsman’s copywriting secret. This technique acts like a remote control to get your readers to ...

Oh, those magical bullet points. What would blog posts, sales letters, and bad PowerPoint presentations be without them? Bullet points are so common because readers like them. But typical bullet points are kinda lame … kinda like this one. So let’s start making our bullet points downright fascinating. Bullet point ...

The overall aim of your blog is to help your audience with the issues they struggle with while also educating them on what they need to know to do business with you. That’s too much responsibility for just one article, so each blog post you publish can be thought of ...

We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of getting noticed in the sea of content that’s generated every day. Pros know that creativity needs to be harnessed to professional discipline. Creative work is work, and it calls for ...

No one loves blogs more than I do. They’re a great way to attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines. I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility. Blogs ...

In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schweppes, Rolls-Royce, ...

It happened again. You were out to dinner with your Writer Friend, and the waiter came over to see if you needed anything. This led to a short, friendly conversation with him. As he walked away, your meal companion apologized for reaching into her purse to get her phone. She ...

A whole bunch of common issues arise once you start working on Your Big Idea. “I’m getting a little freaked out because …” “I feel like everyone has already beaten me to the finish line …” “When I look around, I feel behind …” And they all boil down to ...

Overwhelmed? Anxious? Stressed out? Yeah, there’s a lot of that going around. Daily life is difficult enough. And when you layer business and marketing challenges on top of that, it can seem really inviting to stay in bed and watch cartoons for, say, about a month. Since that’s not an ...