Tips

Why is it so hard to produce good content? Because creative work is uniquely draining … and uniquely rewarding, too. Smart writers know that the right creative practices will keep you motivated and productive. On Monday, Stefanie Flaxman talked about mastering the part of editing that has nothing to do ...

Ever wonder why content marketing works so well for some businesses — but doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s ...

Yesterday, I mentioned the makings of a successful creative team that runs like a well-oiled machine. As the creative-strategic hybrid model becomes more pervasive in modern content marketing, there’s a great opportunity for creative people who produce outstanding work on demand. Whether you’re an employee of a company or a ...

If you want your content marketing team to run like a well-oiled machine, there’s one factor that matters more than anything else — and it’s often unspoken. It also contributes to your professional satisfaction. Can you guess what it is? It’s not strong communication. Although that’s clearly important too. It’s ...

Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder, it’s time to get my podcast Unemployable fired up again. If you’re a regular listener of Unemployable, you likely know that already. If not, I hope you’ll check it out ...

The term “craft” is a modern trend indicating something that’s been put together with care, appealing to select palates. In my town, we have craft beer, craft pickles, craft cheeses, craft spirits, and other artisanal goodies that take time to make. If you want something carefully made and distinctive in ...

“I don’t like your tone.” You’ve heard the adage, It’s not what you say, it’s how you say it. (Actually, if you want to get your message across, you should pay careful attention to both what you say and how you say it.) When we communicate with our fellow humans, ...

A few months ago, I had the immense good fortune to get invited to display my first motorcycle project at a popular show where I live in Portland. Just finishing the bike was a huge accomplishment for me, so this invitation to the show was a dream come true. In ...

All of the definitions of “experimental art” that I could find were pretty vague. Which was great, because they supported my position that the term “experimental art” is a bit laughable. Since I don’t have a concrete summary that explains what experimental art is, let’s look at the definition of ...

I may be the last person who really enjoys April Fools’ Day … maybe because I was already a fan of taking a moment to fact-check what you find on the internet. Copyblogger has a long tradition of celebrating the first of April with a bit of nonsense. Stefanie Flaxman ...