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Testing Your Way to Better Facebook Ads in MailChimp…

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Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.” ...

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Featured Integrations: June 2017…

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With so many tools available for online sellers, it can be hard to figure out which ones will actually help your store run more smoothly. But a few things are certain: great customer support plays a key role in building brand loyalty, reliable order management and shipping processes are vital, and managing customer ...

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5 Takeaways from E-Commerce’s Biggest Conference…

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Last week, a group of MailChimp folks headed to Chicago for the Internet Retail Conference + Exposition, one of e-commerce’s biggest trade shows and learning opportunities. Educational sessions covered everything from customer experience to social commerce, and our research team took it all in. But we couldn’t just keep that knowledge ...

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Introducing MailChimp for PrestaShop…

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Cue the confetti cannons: We’re excited to announce that you can now connect your PrestaShop store to MailChimp! We’ve been working hard in recent years to improve our offerings for e-commerce customers. In addition to making our automations free for everyone (abandoned cart and order notifications included!), we’ve rolled out ...

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Single Email or Series? Choosing the Most Effective Automation fo…

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In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined ...

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Using the Customer Journey to Guide Your Campaigns…

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Learning how to market a small business is hard, especially when you wear many hats. Our customers tell us this all the time, so we look for ways to make it easier for small businesses to do great marketing. In our research and conversations with customers, a theme emerged: It’s ...

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