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How Long Should You Run Your A/B Test?…

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No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from your email. The idea behind A/B testing is simple: send 2 different versions of an email campaign and find out how modest changes—like subject line, from name, content, ...

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7 Marketing Resolutions for 2018…

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Each of our customers has a unique story, which we love highlighting in our What’s in Store series. Every week we showcase another e-commerce brand, including the tips and tricks they use to navigate the ups and downs of running a business. Our hope is that you can use that ...

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The Numbers Are In: How You Spent Your Holidays…

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In each of the past couple years, you’ve helped us break our own delivery records on Black Friday and Cyber Monday. And we’re pleased to announce that 2017 was no different: Between Nov. 20 and the new year, MailChimp customers sent more than 41 billion emails. Of those emails, a ...

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Featured Integrations: January 2018…

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Another busy holiday season has come and gone, and we can’t think of a better way to ring in the new year than with powerful new e-commerce integrations! Connecting your store to MailChimp brings all of your e-commerce data directly into your MailChimp list, so you can send more relevant ...

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Introducing a New and Improved Campaign Builder…

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Maybe you’ve been here: You’re building a new email but don’t have a clue what the subject line should be when you start. You want to jump ahead to the design step, so you drop some random text into the subject line field of the campaign builder. And while you ...

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How MailChimp’s Onboarding Has Evolved…

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Every year, we onboard about 200 people, which is no easy feat. That’s why I helped create what is now MailChimp’s onboarding program. As a result, gone are the days when a new hire would be dropped off at their desk and left to their own accord. When the program ...

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3 Essential Pre-Built Segments for Your E-Commerce Business…

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Your list contains a lot of valuable information about your customers, and with MailChimp’s powerful segmentation tools, you can use that data to personalize your marketing. And since just about anything can be used as criteria for your segments—like a customer’s location, birthday, engagement history, or interests—it’s always easy to ...

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A Look at The Mothership’s First Year…

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Diversity is at the heart of MailChimp’s business. Our customers are all over the globe and represent a multitude of cultures and experiences. And we empower them by providing tools that support their unique marketing needs. In September 2016, we started our diversity employee resource group, The Mothership, in the ...

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