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Featured Integrations: March 2017…

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Small businesses have to stay on top of a lot of stuff, and many use several tools to keep things running smoothly. This month, we wanted to showcase some integrations that can help streamline your daily tasks—social media management, e-commerce tracking, and site analytics—and provide a more complete picture of how ...

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Introducing Order Notifications…

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If you sell stuff online, you know how important it is to provide your customers with a delightful, stress-free shopping experience, from the moment they start filling up their cart all the way through to checkout. Today, we’re excited to introduce Order Notifications, a new automation that will help you ...

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Rewarding Customer Engagement With Pre-Built Segments…

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When you’re a small business owner, embracing the unknown sometimes comes with the territory. But building a focused and effective marketing plan requires knowing a thing or two about your customers. That’s why Gingiber uses pre-built segments to identify their most engaged customers—the ones who open every product announcement and ...

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Getting Brave With Testing and Triggered Automation…

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The pains of buying a used car need little introduction. There’s the trial of finding the right one, followed by the tribulations of haggling and financing, not to mention the worry that you’ll end up with a dud. But Carspring, the United Kingdom’s first online pre-owned car dealership, promises to ...

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Using Segmentation to Improve Click Rate and Increase Sales…

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MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important campaign success metrics: click-through ...

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How Bee’s Wrap Calls Customers to Action…

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The idea for Bee’s Wrap came naturally to Sarah Kaeck, who lives on a farm with her family in Bristol, Vermont. As a gardener who grows most of the vegetables her family eats, she feels a deep connection to the environment and was looking to make a small change in ...

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Creating an Effective Facebook Ad Campaign…

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A few weeks ago, we introduced Facebook Ad Campaigns in MailChimp, a smart, powerful tool that can help you reach new audiences, grow your business, and make more money. Today, we’re going to highlight some of the tips, best practices, and strategies that you’ll need to help you get the most ...

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Rethinking Subject Lines and Preheaders…

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Kasey Wiese knows that belts are often one of the most overlooked fashion accessories on the market. It can be tough, she admits, to get people excited about an accessory that’s “never really seen.” But as the marketing communications manager and graphic designer for Arcade Belts, she’s doing her part ...

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Simplify, Simplify, Simplify with Fjällräven…

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It all started with an uncomfortable adventure. When founder Åke Nordin was just 14, he went hiking in the Swedish mountains, his backpack a shapeless lump that required doubling over to compensate for its weight. Using some wood and his mother’s sewing machine, he later built a better, more lightweight ...

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