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The Evolution of MailChimp’s Coffee Hour…

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Maybe you’ve heard about MailChimp’s Coffee Hour, our Friday morning speaker series. It’s been a staple of our culture for years, growing and changing along with the company. In fact, the last time we blogged about Coffee Hour was all the way back in 2012. Back then, we had around ...

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Getting the Perfect Shot with BOTE Boards…

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Life in Destin, Florida is a little slower. But the ambling pace of smaller-town life hasn’t hindered husband and wife Corey and Magda Cooper, who co-founded BOTE Paddle Boards. When they first tried paddling nearly a decade ago, Magda, who grew up swimming, and Corey, who loves fishing, skiing, and ...

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How Oui Shave Builds Community and Empowers Customers…

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For years, Karen Young assumed the issues she had with shaving—the ingrown hairs, the razor burn, the itching—were exclusive to her. It wasn’t until a spring day in 2014, when she and her friends went to get pedicures, that she realized the solution to her problem rested on one thing: ...

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Featured Integrations: March 2017…

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Small businesses have to stay on top of a lot of stuff, and many use several tools to keep things running smoothly. This month, we wanted to showcase some integrations that can help streamline your daily tasks—social media management, e-commerce tracking, and site analytics—and provide a more complete picture of how ...

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Introducing Order Notifications…

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If you sell stuff online, you know how important it is to provide your customers with a delightful, stress-free shopping experience, from the moment they start filling up their cart all the way through to checkout. Today, we’re excited to introduce Order Notifications, a new automation that will help you ...

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Rewarding Customer Engagement With Pre-Built Segments…

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When you’re a small business owner, embracing the unknown sometimes comes with the territory. But building a focused and effective marketing plan requires knowing a thing or two about your customers. That’s why Gingiber uses pre-built segments to identify their most engaged customers—the ones who open every product announcement and ...

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Getting Brave With Testing and Triggered Automation…

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The pains of buying a used car need little introduction. There’s the trial of finding the right one, followed by the tribulations of haggling and financing, not to mention the worry that you’ll end up with a dud. But Carspring, the United Kingdom’s first online pre-owned car dealership, promises to ...

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Using Segmentation to Improve Click Rate and Increase Sales…

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MailChimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. These segments can be based on interest groups, demographic data, e-commerce activity, and other subscriber data. While segmenting isn’t necessary for every campaign, it can significantly increase 2 important campaign success metrics: click-through ...

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How Bee’s Wrap Calls Customers to Action…

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The idea for Bee’s Wrap came naturally to Sarah Kaeck, who lives on a farm with her family in Bristol, Vermont. As a gardener who grows most of the vegetables her family eats, she feels a deep connection to the environment and was looking to make a small change in ...

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