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Featured Integrations: July 2017…

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It’s important to build a marketing strategy based on what you know about your customers and their habits. Making data-driven decisions and sending the right message at the right time will have a big impact on your marketing—and it can even save you time and money. This month, we’re highlighting some ...

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Testing Your Way to Better Facebook Ads in MailChimp…

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Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.” ...

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Featured Integrations: June 2017…

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With so many tools available for online sellers, it can be hard to figure out which ones will actually help your store run more smoothly. But a few things are certain: great customer support plays a key role in building brand loyalty, reliable order management and shipping processes are vital, and managing customer ...

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5 Takeaways from E-Commerce’s Biggest Conference…

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Last week, a group of MailChimp folks headed to Chicago for the Internet Retail Conference + Exposition, one of e-commerce’s biggest trade shows and learning opportunities. Educational sessions covered everything from customer experience to social commerce, and our research team took it all in. But we couldn’t just keep that knowledge ...

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