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Digital Marketing Insights from 2016 and Trends to Watch in 2017…

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Campaigner Email Marketing recently announced the results of its Digital Marketing Industry Report study, which indicates that marketers are shifting their focus from customer acquisition and tools like buy buttons to brand loyalty and awareness. They plan to rely on content marketing, and more specifically, email marketing, to help lead these ...

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Hello 2017! New Year, New Email Marketing Campaigns…

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When the clock strikes midnight a New Year begins, and with a New Year comes a new list of resolutions. As an email marketer this gives you the opportunity to prep your email campaigns for the upcoming year. At Campaigner, we want you to achieve bigger and better things in email marketing ...

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Santa Claus Segments His Lists, So Why Shouldn't You?…

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One of the first people to effectively segment a list is also one of the most well known — Santa Claus. You may not care who’s naughty or nice, but did you know that you likely have all sorts of information at your disposal that can help you divide your email list into targeted ...

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The Value of Viewability…

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Viewability – or the ability of an ad to actually be seen by a human being – has become the critical metric for media buyers and marketing executives alike. There are a number of advertisers and agencies that have publicly stated that they will not pay for any impression that is not 100% viewable. But ...

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