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How to Improve Email Open Rates…

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Open rates are important email marketing metrics and improving email open rates has been a challenge for years for many email marketers. We all know that email content is essential, but getting subscribers to actually open your emails is a hurdle that many marketers find hard to overcome. Take a ...

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Email Marketing Tips for Real Estate Agents…

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Being a real estate agent is not always easy — between negotiations, moving housing inventory and following up on the latest listings it can be difficult to find time to work on your email marketing campaigns. Email marketing not only makes it easier for you to stay in touch with ...

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Responsive Design and Mobile's Next Moves for Email Marketin…

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Mobile has undoubtedly altered the way we connect, communicate, and conduct business. With an estimated 5 billion mobile phone connections worldwide, the smartphone is set to become one of the most defining technologies of the 21st century. It has transformed pre-existing technologies and fueled a “mobile-first” revolution in business models. ...

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What's in a Name? Alternative Senders in Email Marketing…

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Anyone who receives emails from brands can confirm that there is a new trend on the rise: alternative sending — when umbrella email senders deliver emails to recipients with various, specific From addresses, i.e. Diana’s Accessories Handbags or Smith Insurance Customer Service, rather than Diana’s Accessories or Smith Insurance. While ...

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Email Killed It on Black Friday and Cyber Monday…

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2016 saw the largest online shopping days in history.  Campaigner partner, LiveIntent’s post-mortem video focuses on the most effective channels for driving sales on Black Friday and Cyber Monday, because email killed it…and that’s how we figure out how things died. With a post mortem.  For more information on Campaigner, ...

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5 Tips to Skyrocket Your Black Friday Sales…

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The holiday season is fast approaching and the Black Friday shopping craze is just around the corner. Black Friday brought in $2.72 billion in e-commerce sales in 2015 and will continued to grow to record spending levels, thanks to more shoppers forgoing the in-store crowds to shop from the comfort of ...

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Live Webinar: How to Increase Email Open Rates…

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Improving email open rates have been a challenge for years for many email marketers. Email content is essential, but getting people to actually open your email is a hurdle that many marketers find hard to overcome. Join us on Wednesday, January 25th at 1 p.m. EST for a live webinar ...

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