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Strategies and Metrics for Mobile-Minded Email Marketers…

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It’s clear that mobile is beyond the tipping point for email marketers; according to Litmus, 55 percent of email is now being opened on mobile devices. As consumers are becoming more comfortable using mobile phones and tablets as their primary devices for interacting with brands, the industry is seeing an ...

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Three Essential Email Mindsets…

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Email service providers (ESPs) like Campaigner offer marketers a wide range of sophisticated techniques. Here are three essential mindsets for making the most of them: Email Isn’t Just One Type of Communication Email is not a unified entity. Email is a channel, and there are many ways and reasons to ...

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Campaigner Has a Brand New Interactive Website!…

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We recently completely revamped the Campaigner website in order to provide customers with a more rich, interactive and easy-to-use experience. The new, mobile-friendly site boasts a fat menu main navigation providing one-click access to Campaigner’s many industry-leading features. Our new homepage also has many interactive features including a hover-over arc ...

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7 Tips to Building a Killer Email Marketing List…

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Building your email list should be one of your top priorities as an email marketer. These tips from Campaigner will help you to nurture your email campaigns to allow you to directly, and personally, communicate with your audience whenever you want. For more information on Campaigner, please visit www.campaigner.com. Source ...

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How to Leverage Technology to Build Customer Connections…

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Advances in technology have completely altered the way consumers are making purchasing decisions. Gone are the days of simply browsing for a product and making a transaction. With each purchase, people now expect to engage in a personalized experience that speaks to their needs and specifications.  The fact of the ...

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4 Tactics for Personalized & Targeted Email Marketing…

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Email marketers have realized after many years that the greatest way to reach subscribers is to send content that is specifically tailored to them. Implementing personalization techniques in your email marketing strategy will help conversations flow and create customer loyalty. Consider applying these four tactics to reach your email marketing ...

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Email Marketing Tips for Travel Agents…

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Travel agents and travel companies are lucky when it comes to gathering data on their customers. It’s part of their job to collect as much information as they can from their customers to ensure that they are booking the trip of their dreams. Take advantage of the opportunity to connect ...

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