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Light Up Your Email Campaigns this July 4th…

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July 4th is coming soon with just a few weeks to go. If you haven’t started, it’s time to start thinking about your email campaigns and to capitalize on America’s most patriotic holiday! No matter if you are planning to launch a new product/service, host an event, or are planning ...

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Email Marketing Tips for Online Retailers…

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Email marketing isn’t about blasting your database with a ton of email campaigns, it’s about building relationships. A strong understanding of your customer list is a win-win for both you and the customer. You’ll create better promotions which will sell more product/services and customers will receive great deals and information ...

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How to Integrate Email Campaigns with Your Social Media Channels…

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When leveraged correctly, social media and email marketing can have a synergistic relationship for brands, with social media driving email subscriptions and emails bringing more followers to social channels. Take a look at the following tips in this Campaigner Infographic to help you integrate social media into your email marketing strategy.  ...

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The GDPR and What It Means for Your Email Marketing…

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Come May 25, 2018, a large and significant new ruling will directly impact email marketing to citizens of the European Union (EU). Here’s a summary of what the regulation is and how it will affect your email marketing campaigns. The Purpose of GDPR and Who Is Affected The General Data Protection Regulation (GDPR) is a ...

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How the Email Newsletter Got Its Groove Back…

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Guest post: Campaigner partner LiveIntent In the 1998 movie, “How Stella Got Her Groove Back”, Stella, the 40-something year old protagonist and successful business woman found love (in Winston) and a new outlook while vacationing in sunny Jamaica. She was able to rethink her entire strategy on life and work, coming ...

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Making Multi-Generational Marketing a 2017 Must…

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Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy traditionalists to the elusive “Gen Z.” The unique experiences of each generation have played a large role in the development of distinct predilections in what they value and how they ...

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