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July 4th is coming soon with just a few weeks to go. If you haven’t started, it’s time to start thinking about your email campaigns and to capitalize on America’s most patriotic holiday! No matter if you are planning to launch a new product/service, host an event, or are planning ...

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Email marketing isn’t about blasting your database with a ton of email campaigns, it’s about building relationships. A strong understanding of your customer list is a win-win for both you and the customer. You’ll create better promotions which will sell more product/services and customers will receive great deals and information ...

When leveraged correctly, social media and email marketing can have a synergistic relationship for brands, with social media driving email subscriptions and emails bringing more followers to social channels. Take a look at the following tips in this Campaigner Infographic to help you integrate social media into your email marketing strategy.  ...

With the massive generational differences these days, it’s critical that email marketers tailor their email marketing campaigns to properly suit their target markets. Younger generations have more buying power than ever before, and they’re making waves in the business world. No longer can companies sit by as the world around ...

Every brand faces lull periods, whether these are due to seasonal changes, economic periods or even just regular manufacturing cycles. While these times can be challenging, businesses can, and should, rely on a tried and true marketing strategy to help guide them successfully through various peaks and valleys: email. Read ...

Come May 25, 2018, a large and significant new ruling will directly impact email marketing to citizens of the European Union (EU). Here’s a summary of what the regulation is and how it will affect your email marketing campaigns. The Purpose of GDPR and Who Is Affected The General Data Protection Regulation (GDPR) is a ...

Guest post: Campaigner partner LiveIntent In the 1998 movie, “How Stella Got Her Groove Back”, Stella, the 40-something year old protagonist and successful business woman found love (in Winston) and a new outlook while vacationing in sunny Jamaica. She was able to rethink her entire strategy on life and work, coming ...

Younger generations have more buying power than ever before, and they’re making waves in the business world. No longer can companies sit idly by as the world around them changes; they need to shift the way they market and sell to the rising consumer generations to be successful. So how ...

Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy traditionalists to the elusive “Gen Z.” The unique experiences of each generation have played a large role in the development of distinct predilections in what they value and how they ...