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Marketing

How much is a happy customer worth?…

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Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience. A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes with brands they love. They’ll go for ...

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Major US brands now pulling ads from YouTube & Google over ex…

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Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over concerns about ads appearing next to extremist content. Following several UK entities, telecoms Verizon and AT&T, car rental company Enterprise and pharmaceutical giant GSK have all pulled ad buys from YouTube in response ...

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Marketing in a ‘Post-Digital’ World: New rules for connecting wit…

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Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To stay on top in this fiercely competitive world your marketing organization needs ...

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