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Marketing

[Reminder] Live webcast: Social Media Marketing 3.0…

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Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on ...

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‘Beacons are dead,’ says CEO of a retail analytics firm…

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An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they did something ...

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Commerce Signals and PlaceIQ turn in-store sales data into campai…

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Commerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and brands). The new offering from Commerce Signals is called “Databridge,” and it provides purchase data from Visa (Advertising Solutions) and related insights for marketers. What’s significant is that the anonymous transactions ...

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