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Bounce rate: Important metric or junk data?…

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Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come into and gone out of fashion — and along with the KPIs are the various metrics that are used to calculate them. One of the reasons for this change is that as analytic ...

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Here’s a case of huge inventory fraud that ads.txt could vanquish…

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A recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB) ads.txt. initiative. Recently, Adform published a white paper describing how it discovered this “domain spoofing” fraud, which it called “one of the largest botnets to ever hit digital advertising” — about ...

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My 12 most important SEO metrics to monitor…

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As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console ...

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Swrve adds support for OTT TV apps…

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Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. ...

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