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Lithium and Spredfast merge into a social management/customer car…

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San Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is known for its tools to manage social media campaigns and responses. Yesterday, the two companies announced they are merging into what they describe as “the industry’s most comprehensive customer engagement platform.” The move ...

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Are social platforms finally growing a conscience?…

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I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by contrast, has seen them plagued by negative headlines and thrown into the spotlight of not just the media industry, but the whole world. Allegations of foreign interference in ...

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