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Google Marketing Live: Here come fully automated ads & campai…

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During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. It’s easy to start being glib about yet more mentions of artificial intelligence and machine learning, as ...

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Be careful what content you cut from your site…

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I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your site can make content management seem overwhelming, so it’s understandable ...

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If content is king, then context is queen…

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I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending while gaining quick insight. It’s everything I want in a social platform except for one troubling issue: Twitter lacks context. It’s not just Twitter. Facebook, Instagram, Snapchat and other ...

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How to prioritize SEO tasks by impact…

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“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so ...

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Post-GDPR, Purch points to 70 percent consent rates and the sweet…

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Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life following the launch in May of the General Data Protection Regulation (GDPR). Some adtech observers have contended that contextual advertising can take the place of data-based audience targeting, because it does not require ...

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