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Report: Native ad buying surges 74%, programmatic slips 12%…

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According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company. Source: ...

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The AMP is a lie…

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I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I guess I was wrong. The web is complicated enough, and we don’t need another code base to maintain, causing more problems for more websites. AMP is fairly ...

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Google bars AdSense publishers from using pop-under ads…

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Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies around their use, explaining, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.” The basics of the updated policies: ...

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