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Facebook pixels get upgrade to track actions & page data…

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The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data. The biggest area that marketers ...

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iSpot launches TV conversion analytics to tie TV ads to digital a…

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Real-time TV ad data company iSpot has launched real-time conversion analytics to help advertisers tie TV ads to digital actions — and challenge the traditional methodologies of Nielsen. The Bellevue, Wash.-based company has partnerships with TV manufacturers and connects to some 10 million smart TVs. Unlike Nielsen, which uses program watching as ...

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Separate marketing technology fact from fiction at MarTech Confer…

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We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or ...

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