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Despite buzz, only one-third of B2B businesses are committed to A…

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In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement ABM see improved annual revenue per account. But despite its promise, less than half (38 percent) of the 250 U.S. businesses surveyed ...

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Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign…

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Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos and prompted one Louisiana mayor to ban Nike products from city rec facilities. Even President Trump argued, “Nike is getting absolutely killed with anger and boycotts.” But the calculated gamble appears to have ...

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LinkedIn brings Dynamic Ads into Campaign Manager platform…

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After launching a newly redesigned Campaign Manager platform in July, LinkedIn is now bringing its Dynamic Ad product to the newly overhauled ad management tool. Businesses running Dynamic Ads on LinkedIn will now be able to create, manage and track campaigns through the Campaign Manager platform. LinkedIn’s Dynamic Ads run ...

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YouTube to end Director onsite services on October 31…

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YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First launched in June 2015, the video creation service offered by YouTube was expanded to more than 170 US cities in March of this year. Through the Director onsite ...

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