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SEO in 2018: Optimizing for voice search…

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Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit your feedback on Twitter as John requested. I hear folks ...

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Marketing Day: Optimizing for voice search, integrating display w…

mktingland

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties ...

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How to integrate display with search and video…

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This is for all you GDN (Google Display Network) displayers out there. I repeat, this is just for GDN display advertising and how you can use data from AdWords and YouTube to improve your targeting. Read on if that sounds good. Audience data is key to a good PPC (pay-per-click) ...

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Retail is better off without Black Friday…

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As a former retail marketer, I’ve been thinking back on all of the strategy and planning that used to lead up to Black Friday and Cyber Monday. The long hours, the crazy promotional changes held tight to the chest like the president’s nuclear football, and the make-or-break flash reports that ...

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Holiday marketing tips from a holiday shopper…

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I’m not sure which I like more: shopping or digital marketing. For people like me, the holidays make for a pretty great time to be a marketer! This holiday season is an especially exciting time to be in digital marketing, as Adobe has predicted that holiday e-commerce revenues will reach ...

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