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YouTube unveils new tools to create custom ads at scale, sequence…

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In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch ...

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Facebook will add ‘more human review’ of ad-targeting options…

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On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In ...

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8 major Google algorithm updates, explained…

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Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on ...

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