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Swrve adds support for OTT TV apps…

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Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. ...

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Registration for MarTech is open!…

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MarTech returns to the West Coast on April 23-25 with martech experts, awesome keynotes and an expanded Expo Hall experience that drops you directly into the center of the martech landscape! As the industry matures, 2018 brings more change and innovation. Increasing martech adoption is impacting marketers in diverse areas ...

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How I raised $55 million without a pitch deck…

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As I settled into a conference room at a large fund, the executive assistant asked if I needed help connecting my laptop for displaying on the TV. “No, thank you,” I said. I wasn’t going to use my laptop. The assistant looked uncomfortable. I was there for a pitch meeting ...

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When SEO isn’t your SEO problem…

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If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I ...

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