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Marketing

When SEO isn’t your SEO problem…

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If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I ...

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Taplytics now supports OTT TV app testing…

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Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps — such as ones for HBO Now, CBS or Netflix — offer TV programs and movies via internet streaming. Taplytics now provides OTT-specific A/B testing capabilities for those apps ...

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