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Marketing

How to Create the Ultimate Marketing Plan…

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Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates ...

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Report: Google Assistant beats rivals for questions answered and …

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Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the majority of respondents wanted the assistants to provide “answers” rather than conventional search results. Today, the firm published a follow-up study that measured the relative accuracy of the four major assistants. It compared ...

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Facebook pixels get upgrade to track actions & page data…

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The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data. The biggest area that marketers ...

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iSpot launches TV conversion analytics to tie TV ads to digital a…

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Real-time TV ad data company iSpot has launched real-time conversion analytics to help advertisers tie TV ads to digital actions — and challenge the traditional methodologies of Nielsen. The Bellevue, Wash.-based company has partnerships with TV manufacturers and connects to some 10 million smart TVs. Unlike Nielsen, which uses program watching as ...

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