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Make the most of MarTech — attend with your team & save!…

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Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for the most experienced manager. That’s why you should bring your entire team to the MarTech® Conference, April 23-25 in San Jose, California. Attend for: Case studies from leading ...

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Tracking the ROI of organic search for B2B…

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I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends. But inevitably, some of the data is really quite misleading. It’s not necessarily ...

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In (partial) defense of Apple’s HomePod…

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Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized for several flaws. The consensus of the criticism basically focuses on two or three main areas: It doesn’t natively ...

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Oath’s Tim Armstrong casts doubt over Go90’s future…

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Oath CEO Tim Armstrong (right) Verizon’s two-year-old mobile video service Go90 is probably going bye-bye. Go90’s future has been increasingly clouded since Verizon acquired Yahoo in 2016 and merged the portal with AOL into a new division called Oath in 2017. Following that roll-up, Verizon began to take the content that ...

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Pixability guarantees YouTube brand safety for advertisers…

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In response to repeated brand safety flare ups on YouTube over the past year, Pixability has launched a new solution that includes a 100 percent brand-safe spend guarantee for YouTube advertisers. The Boston-based video advertising platform for campaigns on YouTube, Facebook and Instagram says its new technology takes into account ...

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