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Marketing

Is your creative agency killing your campaign?…

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Let’s talk about your creative agency — the team of marketing gurus who take all the messy, disjointed advantages about your company that you provide them with and turn it all into a polished campaign. They did a SWOT analysis, the pitch is polished, and you spent exorbitant amounts of ...

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Micro-wins: The true secret to AdWords success…

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“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords ...

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Marketing Day: Google ad measurements, link warnings & StepsA…

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Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Looking for a marketing automation platform? This guide takes the…

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All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and capabilities comparisons recommended steps for evaluating If you’re ...

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