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Marketing

Retail is better off without Black Friday…

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As a former retail marketer, I’ve been thinking back on all of the strategy and planning that used to lead up to Black Friday and Cyber Monday. The long hours, the crazy promotional changes held tight to the chest like the president’s nuclear football, and the make-or-break flash reports that ...

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Holiday marketing tips from a holiday shopper…

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I’m not sure which I like more: shopping or digital marketing. For people like me, the holidays make for a pretty great time to be a marketer! This holiday season is an especially exciting time to be in digital marketing, as Adobe has predicted that holiday e-commerce revenues will reach ...

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Bounce rate: Important metric or junk data?…

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Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come into and gone out of fashion — and along with the KPIs are the various metrics that are used to calculate them. One of the reasons for this change is that as analytic ...

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