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Quality score in 2017: Should you care?…

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You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After ...

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Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery…

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Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties ...

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Brandwatch adds more content intelligence by buying BuzzSumo…

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Social media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week that it has acquired content/influencer tracking platform BuzzSumo. Terms of the deal were not made public. Brandwatch tracks what people are saying about your brand in social media. BuzzSumo specializes in content ...

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Adelphic adds digital-out-of-home to its repertoire…

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In January, Time, Inc.-owned ad tech firm Viant bought demand side platform (DSP) Adelphic. Adelphic was born as a mobile-focused ad DSP, but it had added desktop, tablet and connected TV by the time of the acquisition. Now, it has added the outer edges of the digital ad ecosystem: digital ...

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Here’s how TouchCR is tracking users in a Safari-compliant way…

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TouchCR, a Chicago-based personalization and e-commerce platform, has recently come out with its own solution for cookie-less tracking. That’s the good news for advertisers freaked out by Apple’s recent moves against cookies in the newest Safari and Mac OS versions. The bad news: TouchCR’s solution is oriented toward first-party users, ...

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Audiences to employ for extra online marketing bang!…

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These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google ...

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The world of martech stacks from a B2C brand, B2B company & a…

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The ever-growing landscape of marketing technology, and the buildup of new channels, is resulting in an astronomical consumption of marketing technology, says CabinetM founder and CEO Anita Brearton. The marketing technology veteran made the comment from the stage at this year’s MarTech Conference in Boston. Brearton was the moderator for ...

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