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A new report bursts the blockchain bubble…

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A new report sticks a pin into the huge hype bubble surrounding blockchain. The report from research firm GlobalData, “Blockchain – Thematic Research” [fee required], argues that the new technology’s bubble “will burst in the next two years [and] will have lost much of its gloss by 2025.” Summarizing blockchain ...

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Ask the #SMXperts series — Advanced audience targeting…

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The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is ...

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Facebook Audience Network opens inventory to in-app header biddin…

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Facebook’s Audience Network is joining the world of in-app header bidding. The company announced Wednesday that publishers will be able to include Facebook Audience Network inventory in their in-app header bidding auctions. The move follows Audience Network’s support for mobile web header bidding. As of Wednesday, publishers that manage programmatic ...

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Taking aim at Facebook & others: Apple says it is ‘shutting d…

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Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting. Last year, Apple ...

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