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Taplytics now supports OTT TV app testing…

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Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps — such as ones for HBO Now, CBS or Netflix — offer TV programs and movies via internet streaming. Taplytics now provides OTT-specific A/B testing capabilities for those apps ...

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LinkedIn lets advertisers generate leads from Sponsored InMail, D…

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LinkedIn is giving businesses new ways to solicit people for their information through ads on the business-centric social network. In April, LinkedIn debuted Lead Gen Forms, enabling advertisers to ask for information like their names, email addresses and company names through Sponsored Content ads. Now, the Microsoft-owned company is extending ...

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