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Amazon delivered its first order via drone…

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“The Jetsons,” here we come. Amazon announced Wednesday that its first customer delivery using a drone was a success. Amazon is calling the service Prime Air, the same name in use on the company’s air cargo jets. It happened on December 7, when Richard B. of Cambridgeshire, England, placed an ...

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[Reminder] Live webcast: Social Media Marketing 3.0…

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Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on ...

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‘Beacons are dead,’ says CEO of a retail analytics firm…

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An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they did something ...

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