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Facebook tests web-based VR within News Feed posts…

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Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses ...

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10 tips for delivering holiday magic…

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Last year, holiday e-commerce sales rose by 17.8 percent, and this year, revenue is set to hit an unprecedented $107 billion, according to eMarketer. As online demand increases, so does the need for scalable, global-friendly checkout and logistics solutions to ensure each holiday package gets easily shipped to the correct address. The online experience influences 79 percent of all transactions (both online and offline), ...

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indaHash plans cryptocurrency to pay influencers and their follow…

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A multinational startup is planning on using blockchain-generated crytocurrency to pay its influencers — and to let its influencers pay their followers. Founded last year, the Warsaw-based indaHash has seven offices worldwide for its work with brands and 300,000+ influencers in about 70 markets, CEO and co-founder Barbara Soltysinska told ...

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Mobile devices offer special vulnerabilities to fraud…

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Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of mobile devices increase, the types of special vulnerabilities are likely to increase. To get a sense of a few mobile-specific fraud weaknesses, we checked in recently with several experts. ...

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Quality score in 2017: Should you care?…

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You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After ...

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Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery…

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Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties ...

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Brandwatch adds more content intelligence by buying BuzzSumo…

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Social media monitoring firm Brandwatch is boosting its content marketing and influencer intelligence with the announcement this week that it has acquired content/influencer tracking platform BuzzSumo. Terms of the deal were not made public. Brandwatch tracks what people are saying about your brand in social media. BuzzSumo specializes in content ...

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