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All About the GDPR…

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While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the ...

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Exclusive: Facebook will no longer show audience reach estimates …

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Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences. The research team ...

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Twitter chief information security officer reportedly exiting…

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Twitter’s chief information security officer is reportedly leaving the company. According to The Verge, sources say Twitter’s Chief Information Security Officer, Michael Coates, announced internally about three weeks ago that he was stepping away from his role, but there was no external announcement. The security head is reportedly leaving to ...

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Instagram expands shoppable organic posts to 8 more countries…

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Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within their Instagram organic posts. Users can purchase without leaving the app. Today, the Facebook-owned photo and video app is expanding its shoppable experience for brands to eight more countries: ...

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Why you should be using programmatic native ads…

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Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product. However, ...

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