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Microsoft acquires Semantic Machines, signaling a deeper move int…

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With the recent acquisition of Semantic Machines, Microsoft is bolstering its commitment to conversational artificial intelligence (AI). David Ku, Microsoft corporate vice president and chief technology officer for AI and research, announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to building ...

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Report: Cost to drive store visits varies widely by category, mob…

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Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering ...

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Amazon poised to launch new retargeting ad product — [report]…

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Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg, the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings ...

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