Marketing

Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features ...

It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is becoming less binary: online vs. offline. Particularly among Millennials. Majority intend to ...

Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total number of conversions in Google Analytics was closer to 1000 instead of 1200? I see this every day and it’s one of ...

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Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution channels this year, compared to the industry standard. That’s according to the latest annual report by ad infrastructure consultancy The 614 Group, a followup to the initial analysis released last year ...

If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in the way you might think. The marriage of ad and tech has brought some amazing advances. But as we move to the future, does that ...

As Facebook’s new video-calling device — Portal and Portal+ — begins shipping Thursday, the company issued an update for consumers about how it uses data it collects from the devices and what ads may show up on them. Essentially, it amounts to a kind of “don’t worry, trust us,” explainer. ...

A new NPD Group holiday shopping report [free with registration] has three big themes for retailers and marketers: higher spending, earlier shopping and “blended shopping.” The survey sample consisted of 3,605 consumers that were representative of the US adult population. Spending about $700 on holiday shopping. The positive economy is ...

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Inbound calls to businesses over the holidays are on the rise, according to new data out Monday from call analytics provider CallRail. The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday in 2015, 2016, and 2017. The data ...