Marketing

“TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with content across devices and channels, with a growing number using over-the-top (OTT) and connected TV (CTV) as a supplement or replacement to linear television. According to eMarketer, 57.2% of the U.S. population will ...

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. How to find an expert on LinkedIn. LinkedIn has added ...

The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care ...

McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of ...

Adobe has released Customer Journey Analytics as part of its Adobe Analytics platform. The new analytics offering is powered by Adobe Experience Platform and is touted as an easy-to-use, interactive analytics interface that enables “anyone in an organization” to work with data, not just data scientists. “From the start, the ...

Highly anticipated, it’s now official. State attorneys general have launched formal probes of Google and Facebook. Texas Attorney General Ken Paxton will lead an investigation of alleged anti-competitive behavior by Google and, separately, New York Attorney General Letitia James is spearheading another multistate probe into Facebook. The latter was announced ...

Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech ...

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook’s tag suggestion replaced with face recognition setting. Earlier this ...

Cloud-native communication platform Dialpad announced a number of new features to its UberConference solution. The latest enhancements could allow organizations to collaborate in a virtual environment with administrative tasks being driven by natural language processing (NLP) and artificial intelligence. Why we should care We are all familiar with the struggles ...