Marketing

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In ...

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing ...

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on ...

No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things: Where do consumers look for products online? ...

Described as a “digital safe space for the far right” or the “alt-right’s very own Twitter,” social site Gab.ai is suing Google parent Alphabet for alleged violations of antitrust law. The company filed its suit after its Android app was removed from Google Play. According to the company’s complaint, the Gab ...

As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion people that use Facebook every month provide it with information: how old they are, who their friends are, where they live, who they ...

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing ...

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing ...

Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. MarTech conference is no exception! Let’s count down the top 8 reasons why you should join us in Boston this October 2-4: 8. MarTech connects the dots “I find this ...

Amazon’s 1-Click “business method” patent expires today. What that means is that anyone will soon be able to duplicate its functionality on any e-commerce site and across the internet. Issued originally in 1997, the patent was the subject of controversy and litigation at the time. Here’s Amazon’s basic description of ...