Marketing

The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other components. But that hasn’t been the case for the B2C side, where brands themselves had to implement the platform connectors to tie together different customer records across ...

In its 11th annual holiday forecast, digital agency NetElixir projects online revenue will grow by 15 percent over last year to roughly $97 billion. Based on its analysis, Amazon is expected to account for 40 percent of holiday sales and mobile is expected to drive more than 42 percent of ...

Viewing the agenda for our upcoming MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and tech fits right into this theme. The New York Times’ ...

On Friday, Twitter began alerting some users that their direct messages or protected tweets may have been sent to Twitter developers who were not authorized to receive them due to a bug identified nearly two weeks ago. The company says it identified the bug on Monday, September 10. What happened? ...

Facebook has announced it will begin proactively enrolling apps in the new app review process launched in July — meaning that even if a developer has not yet enrolled their app for review, Facebook will add it to the queue automatically. Developers will be notified via an alert in their ...

Pinterest Shop the Look Pins are now available to SMBs and influencers. Pinterest is making Shop the Look Pins, a free product-tagging tool for fashion and home decor Pins, available to anyone with a business account. Why marketers should care Shop the Look Pins allow businesses to tag products within ...

A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a decade or so ago. Untethered from the constraints of physical location, Amazon has made it possible for many of us to rarely visit a retail operation for more than ...

If you’re a marketer in 2018, it’s likely you’ve at least thought about using artificial intelligence to power automation in your company. How can you not, given the hype. But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super ...

We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast. Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other ...

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and ...