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Why focusing on martech is too myopic…

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Yes, I realize that this is provocative and have donned my battle armor in preparation for your retort. According to our own definition, martech is the blending of marketing and technology. Pretty straightforward assuming we’re talking about marketing in the traditional sense. In school, we were all taught about the ...

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Google Chrome: Third-party cookies will be gone by 2022…

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Third-party cookies have been living on borrowed time, given their increasing rejection by the major browsers. And today Google announced support for third-party cookies in its Chrome browser would be phased out “within two years.” The company seeks to replace them with a browser-based mechanism as part of its “Privacy ...

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Are your acquisition efforts the root of your retention issue?…

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The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring revenue model (versus traditional transactional relationships with customers), retaining high-value customers is more important than ever. After all, ...

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