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SEO: The missing piece in brand protection…

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Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly ...

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Using email to curate one-to-one relationships with customers…

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Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually want and what the brands they serve strive for: one-to-one conversations and enduring relationships with consumers. Brands are increasingly relying on technologies that enable one-to-one conversations with customers, yet ...

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What to look for in an SEO software platform…

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With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If ...

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Google rolling out GMB simple website creator…

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According to Mike Blumenthal, Google is now broadly rolling out its simple website creator for small businesses: websites. It first appeared in January and can be accessed through the Google My Business dashboard. It’s an even simpler tool than Google Sites and was reportedly designed for developing markets (e.g., India). However, it’s also accessible to ...

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