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TripAdvisor launches self-service ad platform for SMBs…

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TripAdvisor has launched a new self-service ad product: Media Manager. The tool is designed for small and medium businesses and agencies and is available globally to marketers on TripAdvisor’s platform. Simple ad creation and targeting. While the formats are graphical and include retargeting, the customer intent profile is more aligned ...

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Email marketing: It’s the audience, stupid…

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Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks.  The most important element of all is the Email ...

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Facebook releases several ad personalization capabilities…

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Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s ...

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Adobe announces general availability of CDP, updates to Experienc…

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Adobe has announced the general availability of real-time customer data platform (CDP) features, new governance capabilities and new cross-channel personalization methods. These updates to Adobe Experience Platform will allow users to pull together customer data from across the enterprise in real-time. Why we should care Delivering a consistent customer experience ...

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LinkedIn adds Data Validation to Sales Navigator…

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LinkedIn launched Data Validation, a feature designed to help users manage their contacts and ensure they have the most up-to-date contact data. Data Validation will automatically flag contacts who are no longer with the company listed in users’ CRM. Contacts who update their employer on LinkedIn will be automatically marked ...

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CPG marketing platform Quotient buys location data provider Ubimo…

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Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, connecting digital campaigns to in-store results. DSP was the attraction. Quotient and Ubimo had worked together for several years, utilizing the latter’s data for ...

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