Marketing

Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive ...

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold ...

Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building Pinterest’s visual search engine and report to CEO Ben Silbermann. Why you should care As Pinterest closes in on an IPO date, the social network is beefing up ...

The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). Facebook #1 overall, Snap most improved. Facebook ...

Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users ...

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm ...

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels. ‘A canvas’ for a new generation For Gregg Witt, chief strategy officer at youth-oriented marketing agency Engage Youth, outdoor digital screens can be seen as an ...

For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing — with a bit of blockchain sprinkled in for good measure. Buzzwords aside, the barriers to incorporating analytics into your life aren’t as ...

Ask a digital marketer what their biggest challenges are tied to marketing technology, and it may change given the time of day (or your last conference call). But we’re asking you to help us compile the mother of all lists. The survey below should take just a few minutes. Just ...

Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With these executive departures, Will Cathcart, who previously led the Facebook app will now oversee WhatsApp, and Fidji Simo will move from her role overseeing Facebook’s ...