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Changing of ESP? This is how to avoid disaster…

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There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better pricing) or out of need (such as deliverability problems). In all cases, changing an ESP is something one should care about ...

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EmailSuccess now offers free on-premises MTA version…

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EmailSuccess, the on-premises MTA (Mail Transfer Agent) server, has changed its offer to include a new free MTA. According to EmailSuccess they are the first one to offer a free MTA like this. The on-premise technology is now available in three versions: free, standard and enterprise. EmailSuccess handles one of ...

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DotMailer Updates Marketing Preferences and Product Recommendatio…

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In their Q3 release, marketing platform Dotmailer added an update to marketing preferences and their product recommendations. Both important pieces of personalisation functionality – so let’s have a look. Marketing preferences Marketing preferences allows email marketers to store multiple kinds of audience preferences (product, communication and more). Any email marketer ...

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Net-Results…

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The Net-Results platform is built for B2B marketers that want to automate their marketing, generate quality leads and report on their ROI. Net-Results helps you tap into the promise of marketing automation with a platform you’ll actually use and the training and support you need. Net-Results serves B2B companies in ...

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New Deal Focussed Features in ActiveCampaign with Triggered Deals…

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ActiveCampaign is working to add more features to its marketing automation platform. Earlier this year we reported on the new ActiveCampaign automation overview page and permissions. Now there are new features for Deals. ActiveCampaign announced ‘Triggered Deals’ in automation this October and ‘Custom Deal Fields’ this month. Deals are critical ...

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Actito Fall 2018 Release: Targeting, GDPR and Qualifio Partnershi…

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Marketing automation provider Actito, just released their Fall 2018 additions to platform and functionality. In the new iteration are additions to targeting, an update to enrich the transactional messaging with personalisation and recommendations, and automated data retention period enforcing. Jonathan Wuurman explains and presents the updates and shows the possibilities ...

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ReachMail…

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ReachMail is a simple to use self-service email marketing platform, with many features like autoresponders, survey builder, segmentation and automation options. Build from the ground up with promotional marketing in mind. ReachMail has assisted clientele ranging from small start-ups to large multi-national corporations for over a decade. Customers enjoy unlimited ...

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You’ve Selected an Email Service Provider—Now What?…

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There’s no question that selecting the right email service provider (ESP) for your company is a major decision. But finding the Email service provider is only the first step in launching successful email marketing campaigns. In fact, the questions you ask—or don’t ask—your vendor after signing on the dotted line ...

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InfusionSoft Adds Invoices and Payments to CRM…

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Earlier this year InfusionSoft introduced invoicing to their platform and is complimenting it with direct payments now. Invoicing and payments add to CRM side of InfusionSoft. Marketing automation platforms usually don’t have this. The features were first presented at the InfusionSoft conference ICON in 2015. In 2017 some on their ...

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