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Campaigner Launches Landing Pages to Help Marketers Take Customer…

We are happy to announce our new Landing Pages
feature, enabling advanced marketers to take engagement with customers one
click further than ever before. Campaigner Landing Pages improve marketers’
ability to personalize content for each subscriber, drive lead generation, and
track and report engagement for comprehensive campaign management on one
consolidated platform.

“In
today’s increasingly competitive marketing landscape it’s more important than
ever for marketers to personalize content to reflect the individual tastes and
preferences of their customers,” said EJ McGowan, Vice President and Managing
Director at Campaigner. “Where views and open rates have long been the standard
for email marketing measurement, marketers must now demonstrate true engagement
with customers. Our new Landing Pages feature enables just that and helps
marketers craft personalized end-to-end campaigns, driving real ROI for their
businesses.”

Marketers
can easily create hosted Landing Pages that integrate directly with their email
marketing content on the Campaigner platform. They can merge existing contact
information and related content to create Landing Pages that present unique
content to each page viewer, for a tailored and personalized experience in a
rich medium beyond email. The campaign-specific pages can direct customers and
prospects to complete a specific call to action, including completing a
purchase, subscribing for content, downloading digital materials or providing
additional information.

“Marketers
today demand comprehensive tools that enable them to consolidate and simplify
their technology stack,” said Seamas Egan, Director of Marketing and Sales at
Campaigner. “With our hosted Landing Pages solution, email marketers have
another tool in their belt to take their campaigns one step further without
using disparate resources.”

Campaigner
Landing Pages include pre-designed templates as well as a full HTML editor so
content creators can design fully customizable content that meets any brand
guidelines. The solution features tracking and reporting capabilities for
marketers to monitor views, clicks, subscribes, conversion rates and bounce
rates – offering a complete view of a campaign’s performance and customers’
engagement.

For
more information on Campaigner’s Landing Pages solution, visit:
www.campaigner.com.


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