personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles — a feature now available for all
users — give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.
The Articles feature is essential for
marketers who need brand consistency across campaigns without dedicating
significant time to manual design edits and customizations. With Articles,
marketers are able to spend more time curating, rather than developing,
content. Instead of editing complex blocks of code each time they create a new
campaign, marketers can now browse their library for Articles to insert
seamlessly into existing content. With a streamlined, single source of content
to pull from, Articles are especially useful for larger teams, saving them the
hassle of recreating each other’s work.
Regardless of industry, all businesses can use
Articles to develop dynamic and engaging email campaigns. The ability to save
links to social handles as toolbars customized with different styles, colors
and images makes it easy to drive subscriber engagement on new channels beyond
the inbox. Integrating social media into any email marketing strategy is
essential, and Articles facilitate this with just one click. Marketers can also
integrate content found outside Campaigner’s email marketing system with
Articles from a URL. The Articles tool can also be used to create a library of
events, content or “read more” pieces that can be included in regular
newsletters or promotional messages.
Articles help marketers save time, so that
they can shift their focus to engaging with their audiences through
experimentation and more sophisticated email campaigns. To learn more about articles and Campaigner click here.