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Campaigner Case Study: Kitchen Collection…



Kitchen Collection is a small houseware retailer
that operates in over 200 locations in both traditional and outlet malls
throughout the country, as well as through its active online store.

The outlet-based retailer found it difficult to
break through to consumers already overwhelmed with advertising, while also
competing with the marketing budgets of big-box retailers.
While email marketing has proven to be an
effective medium for reaching customers, the small marketing team had limited
resources and needed extra help with the heavy lifting of creating email
campaigns. Working closely with Campaigner allows Kitchen Collection to find
creative ways to design effective email campaigns as a secondary tool to reach its
core audience.

“Campaigner makes our email marketing experience
seamless,” said Dennis Spangler of Kitchen Collection. “From email blasts to
rewards programs for new subscribers, we can quickly set it up and it’s easy to
navigate from there.”
One of the most notable campaigns that
Campaigner and Kitchen Collection have partnered on is an email for abandoned
cart shoppers. From the beginning, the two companies have worked closely
together at every stage of the process from creating templates and mocked-up
emails to finalizing offers and determining timelines.

“Campaigner didn’t leave many stones unturned,”
said Drew Nichols, marketing manager at Kitchen Collection. “The support team
was at our beck and call for two weeks and helped us look at our campaign from
every angle.”
Campaigner’s reporting tools and actionable
insights allows Kitchen Collection’s marketing team to better understand which
email campaigns are being received and why. This data ultimately enables them
to design their emails in a way that resonates most with their customers.

“The heat map is one of the most effective tools
for us,” said Nichols. “We’re able to see where people clicked the most in our
email, which teaches us how to better design the next campaign.”

Since the beginning of the partnership with
Campaigner in 2014, Kitchen Collection has seen a 25-33% decrease in hard and
soft bounces, as well as a 2-3% increase in open rates among various email
campaigns.

Click here to view additional Campaigner case studies.


For more information on Campaigner. please visit www.campaigner.com.




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