Empower your decision making with accurate, timely, and insightful data
Campaigner has partnered with Adobe Analytics, an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.
Advanced machine learning and deep customer intelligence
Campaigner customers can now benefit from enhanced custom tracking by integrating their Campaigner activities into their Adobe Analytics (formerly Omniture) environment. Using this feature, customers can automatically append their Adobe Analytics ID to all tracked links; campaign recipients who click on these same links will send information back to Adobe Analytics.
- A new Adobe Analytics option has been added to the ‘Integrations’ tab in the My Account area.
- Customers can globally enable/disable the auto-appending of their Adobe Analytics identifier from the ‘Integrations’ tab; this will instantly impact all (unsent) campaigns.
- Customers can enable/disable the auto-appending of their Adobe Analytics identifier on a per-campaign basis. To this end, a new Adobe Analytics option has been added to the ‘Analytics’ panel on the Email Details page.
- This new analytics option can be used together with the existing Google Analytics and Custom Tracking options.
Visit http://www.adobe.com/data-analytics-cloud/analytics.html to learn more!
For more information on Campaigner, please visit www.campaigner.com.