full swing, it’s hard to think about the upcoming winter holidays. Yes, summer
seems as though it just started and the holidays may be the last thing on some
people’s minds—but if you’re a business owner hoping to effectively
capitalize on the lucrative fourth quarter, it’s beginning to look a lot like
creativity, planning and foresight. Therefore, in
order to make merry with customers this season, follow these tips taken
from recent Campaigner
survey data to secure a spot on the nice list for your business.
of retail business owners plan to start preparing for the upcoming season
before September. Additionally, in 2016, one-third of those who began
preparation before September reported a very successful holiday season — 12
percent higher than those who started September and later.
second, you can put your business in a prime position this season. Start by
brainstorming with your team to review and
analyze previous holiday campaigns and replicate the strategies that worked,
while modifying those that didn’t. Additionally, start plotting out the plan for your daily content across social media,
blogs, and product placements.
with a Bow
social media marketing, social media integration is still near the top of
business owners’ lists this year. In fact, when comparing channels, Facebook is
projected to reign supreme this year with 65 percent of retailers planning to
invest in the social media monolith.
boost a business’ visibility with both current customers and potential
prospects. As today’s customer expects a business to be highly accessible and
easily recognizable online, social icons built into your email campaigns
will enable customers to view your pages while they check their email. This
will also save time by allowing users to access your social channels in just a
few clicks. Furthermore,
cross promoting your email marketing campaigns on social platforms can create
larger visibility and more brand engagement with your audience.
Sleigh With Promotions
with promotions and discounts. These offers can be effective not only for
rewarding loyal customers, but also for winning back disengaged customers.
essential that businesses stand out. This especially rings true for small
businesses that are pressed to stay competitive with big box or other chain
retailers. Promotions serve as a great way to help small businesses
shine, especially as the holidays often bring crowded inboxes. In fact, according to a study from PwC, 46 percent of
all respondents, 49 percent of women, and 61 percent of millennials report
being “happy” to receive coupons and other holiday offers on their mobile
phones. Start by sending new subscribers a small gift of a coupon code when
they receive a welcome email; this will leave them with a positive first
impression and keep them engaging with your messages. Additionally, creating a
limited-time offer for free shipping and treating loyal customers with a
promotion code for their next purchase is a great way to usher in the
festivities and show your subscribers they are valued.
Small businesses should
forget the tanning lotion and sunglasses, and instead think promotions,
long-lead festive content and, ultimately, holiday campaign success. By
preparing early they will not only get an extended runway ahead of the
traditional November-December holiday timeline, but will also benefit from an
augmented timeframe to drive sales, increased brand visibility and, of course,
happy profitable holidays.
Associate Director, Revenue Operations