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Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business …

Avoid 'All-or-Nothing' Advice to Get Smarter about Your Business and Marketing

Most sites that teach digital business and marketing have absolutist prescriptions.

“You must do this.”

“You must never do that.”

But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online.

On Monday, Stefanie Flaxman outlined five types of audience members you can safely ignore. Our audiences are the source of all of our success as business owners, but if you listen to everyone, you’ll stop dead in your tracks. Here are five kinds of site visitors you can feel free to turn the volume down on.

On Tuesday, Facebook ad copywriter Sean Flanagan shared some of his tips for writing Facebook ads in more “sensitive” topics. It can be tricky to find the balance between what works and what Facebook will approve, but Sean has four techniques to get you there.

And on Wednesday, I talked about some regrettably common mistakes I see when digital business owners get on social media platforms. You’ll create the right environment when you strike a smart balance between too much chit-chat and too much strategy.

Over on The Writer Files, Kelton Reid pulled together 21 productivity hacks from 21 writers for you.

Striking the right balance is trickier than just following someone’s absolutist advice, but it will also bring you the results you actually want.

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


work with your followers; don't be intimidated by them5 Types of Audience Members You Can Safely Ignore

by Stefanie Flaxman


good copy can be a bad idea - in the wrong contextWriting Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved

by Sean Flanagan


I got ham but am not a hamster5 Bad Habits that Will Tank Your Social Media Marketing

by Sonia Simone


3 Skills to Master to Become a Marketing Badass this Year3 Skills to Master to Become a Marketing Badass this Year

by Sonia Simone


21 Productivity Hacks from 21 Prolific Writers: Part One21 Productivity Hacks from 21 Prolific Writers: Part One

by Kelton Reid



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