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Bing Ads rolls out In-Market Audiences to all US advertisers…

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Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into ...

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A Quick, Punchy Week on Copyblogger…

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This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky ...

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27 Inspiring Letterpress Style Posters…

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Are you planning on designing a poster with a retro or a vintage vibe? Not sure where to start? Then browse our hand-picked collection of letterpress posters and letterpress templates to find inspiration. Letterpress is one of the oldest printing techniques that date back to the early 1440s. Back in ...

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Email Marketing Tips – Does The Click Matter?…

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Here is a quick email marketing tip that covers a common question about email service providers… Does the click matter when it comes to email engagement? Watch this email marketing tip to see our response from Traffic and Conversion Summit 2015. Want access to our Gain Logic and Fear email ...

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Skynet, Gluten-Free Cupcakes, and the Paradox of Automation…

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This is a weird time to talk about marketing automation. If you spend time on social media, you’re probably fed up with the plague of misinformation bots that cluster around any important conversation. Then we found out that companies like Cambridge Analytica had put their slimy hands on our data ...

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10 Tips for Writing Great Microcopy…

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The tiniest bits of text on your website can have the biggest impact. Microcopy includes all of the instructions, labels, navigation, tooltips, error messages and call-to-action language that helps users actually use a design. Microcopy can aid navigation, and be the final element a user reads before clicking a button. ...

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