Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total number of conversions in Google Analytics was closer to 1000 instead of 1200? I see this every day and it’s one of ...

Think back to the last time you were at an event where speakers gave presentations. Typically, some sessions fly by and others quickly make you think: “Now’s a good time to go to the bathroom and get a snack.” While a number of factors cause those two scenarios, a common ...

It’s presentation time! Whether you are creating a template for your boss or prepping slides for a talk, using the right software can make the job a lot easier. We’re pitting Keynote vs. PowerPoint against one another to lay out the pros and cons of each. For Mac users, there ...

Email is still a relevant preferred source of communication. These 12 tips will help you maximize the effectiveness of your emails for greater results. For other great email and digital marketing tips, subscribe to our blog at: http://connect.marsdenmarketing.com/subscribe-to-digital-marketing-blog source

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Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution channels this year, compared to the industry standard. That’s according to the latest annual report by ad infrastructure consultancy The 614 Group, a followup to the initial analysis released last year ...

A design marketplace can be a total lifesaver. From code snippets to graphic design elements, to themes and plugins, a good marketplace has all the little tools that you need in a pinch. Codester is a marketplace that’s packed with everything you need to keep design projects moving forward. You ...

Making sure your emails are being delivered properly to your list subscribers is very important to you as an email marketer. Use this tool to find out if your email system is set up correctly: http://www.mail-tester.com/ It’s simple to use! Just watch the video!!! Video is embedded here – http://internet-marketing-muscle.com/test-emails-deliverability/ ...

If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in the way you might think. The marriage of ad and tech has brought some amazing advances. But as we move to the future, does that ...