On Monday, Stefanie Flaxman showed off an incredibly easy (no, really) way to boost the power of your content, make it more audience-friendly, and even enhance your SEO. On Tuesday, things got a little silly when we asked our editorial team what their “desert island” copywriting technique would be. Come ...

Have you ever had something that you need to remember, which – no matter how hard you try – just won’t stick in your memory? A person’s name, an address, a year? Every time you try to recall it, your brain grinds to a shuddering halt and then goes blank. ...

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On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In ...

Yes, the course is open (temporarily). Yes, I want you to join our community. Yes, podcasting is an excellent marketing channel. But first, we need to answer the question burning inside your brain … Who is The Showrunner Podcasting Course for? Now, I’m going to be one of those guys ...

Email Formatting Tips for SharePoint Designer 2013 Workflows In this video, Bart McDonough demonstrates two approaches for achieving advanced formatting (beyond basic text styling) for emails in SharePoint Designer 2013 workflows. Other videos you might like about SharePoint Designer 2013: Basic Custom List Forms in SharePoint 2013: Stopping SharePoint from ...

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing ...

Negative reviews are something no one wants to deal with. However, it’s very important to face bad reviews head on.  While many businesses fear negative reviews, what they don’t see is that having a few bad reviews out there can actually be good! Countless brands that have nothing but perfect ...

When MailChimp cofounder Dan Kurzius first visited Krog St. Market in 2014, he was surprised by how many shoppers were riding their bikes to the food-and-retail hall. And with MailChimp’s move to a similar structure—Ponce City Market—on the horizon, he was feeling a little bit inspired, too. “The popularity of ...

You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters. But after some time passes, no matter how big a fan of sushi you are, the appeal of your solitary paradise starts to wane. You’ve amassed a fine collection of rocks — suitable for crafting, ...