Those in ecommerce marketing know they must walk a fine line between providing valuable content to their email subscribers while also encouraging them to click through to their website and make a purchase. That’s where an ecommerce newsletter comes in to build your ecommerce marketing strategy while maintaining the value ...

Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they ask me to help balance out business-first decisions and brand safety. What does that mean? Simply put, it’s the natural ...

Do you ever pay attention to those tiny icons at the tops of browser tabs? How about when you save a shortcut to a website or page online? Those tiny images, or favicons, are designed especially for that purpose. There’s a pretty distinct difference between what makes for a good ...

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This is a guest post from Ronita Mohan at Venngage. Newsletter design has changed in recent years, and marketers and designers are finding new ways to optimize their designs to improve conversions. The days of text-only newsletters are quickly dying away—people are far too busy to spend their time reading ...

We’ve been exploring the Periodic Table of Email Optimization and Deliverability over the past few weeks, and today we’ll delve into the not-so-sexy, but still vitally important, area of infrastructure. While marketers may not be in charge of their company’s email infrastructure – typically the IT department handles such matters ...

Join our next Digital Growth Summit https://medialeaders.com/digital-growth-summit/ Email marketing tips Given that you are all traditional marketers and none of you are analytics experts, what would you have done say 5 or 10 years ago differently so that you would be better off today? I would have gone into Data ...

This is a guest post from Becs Rivett-Kemm. The use of popups in ecommerce sites can generate intense conversations among marketers. Popups are often controversial and can even draw heat. It’s safe to assume Elliot Ross, founder of the London creative agency Action Rocket, isn’t a fan: Source It was ...

When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a customized digital experience, but with a human touch. With the wide range of available machine learning and AI tech, brands can risk coming off as creepy by going too far with ...

The struggle when I started my freelance writing service business looked like this: I was fascinated with crafting words that accurately conveyed a message. I knew that offering basic content writing services for businesses — filling up pages with words — would not pay high rates. And I completely understood ...