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Home / Marketing / Announced at MarTech East: Watson Assistant for Marketing availab…

Announced at MarTech East: Watson Assistant for Marketing availab…

Here are highlights of announcements made at this year’s MarTech East conference in Boston:

Watson Assistant for Marketing Availability. IBM is announcing the general availability of Watson Assistant for Marketing, a virtual agent it unveiled late last month. Via voice or text interaction, the Assistant lets marketers query the Watson Campaign Automation email and digital marketing platform.

The idea is that the Watson Assistant can, via machine learning, become an expert on the campaigns of a specific organization, replacing spreadsheets and query building.

In the IBM announcement, Ingersoll Rand Digital Engagement Leader Mel Fox said that Watson Assistant “makes every-day tasks that are unnecessarily complex significantly easier,” adding that “it has been a game changer for our campaign managers” because it provides quick access to marketing performance data and insights to support decision making.