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9 Tips to Avoid Becoming an Email Marketing Zombie…


In a post-apocalyptic zombie-driven world, we will all have to keep our
eyes and ears open. The same applies when figuring out the perfect plan for
your email marketing campaigns.
If you feel
like you are stuck in a zombie rut, here are nine tips that can help bring your
email marketing efforts back from the dead:
Slice and dice your lists
By creating segmented lists, you ensure your readers are receiving
messages that interest them. You don’t want to send an email about cat food to
someone who owns dogs. Segmentation also applies to your web content as well;
you don’t want to send a CEO to a landing page that is meant for marketing
managers.
Zero-in
Take a look at what your competitors are doing and see who they are
targeting. It’s allows you to pull ideas from their campaigns without copying
them. You do not want to follow their steps play by play; they could easily be
overlooking your niche audience but seeing what they are doing could give you
the upper hand when creating your email campaigns.
Sleep with one eye on your
audience
Understanding what makes your target tick and what will keep them
interested is the ultimate key to survival so it’s always important to keep an
eye on your audience. You can ask them what interested them or what they would
like to receive from you, this will allow you to send targeted emails their way
and stop them from frothing at the mouth.
Plan your attack
If you’re new to email marketing, proper testing and planning is key.
You should be planning your attack a month or two in advance with great detail.
Once you have a plan in effect, begin working out the details and start
sending. Build yourself an email marketing
calendar and map your attack for the next few months.
Experiment on your subscribers
Enjoy getting to know your clients and test new ideas by utilizing A/B
split testing. Subject lines and changing button colors will make a difference
to your email campaign, but if you need some serious movement you need to
really kill it. Experiment on your subscribers by setting up different tests
with your copy or the email CTA. This will allow you see what resonated with
your subscriber list and what does not.
Awake the dead – ask your
customers to take action
Your email list is like a brain, you need to feed it and nurture it
daily with good information or else it will slow down. Include calls-to-action
in your email campaigns to get the brain working. If you want to go a step
further build a landing page to go with your email marketing campaign. The page
can include more information to the offer you are presenting. If you still have
a list of subscribers who are doing nothing map out a win-back campaign to try
and pull them in one last time.
Clean up the mess
It’s important every now and then to clean up your list and get rid of
those zombie-like contacts. Plan a monthly or quarterly list clean up. This can
allow you to remove any dead weight you have on your list and make more room
for new contacts. Removing the “bad” contacts from your account will also help
boost your report numbers.
Avoid traps
Spam filters examine a large list of criteria when determining an
email’s “spam score.” If your email
campaigns total spam score is over a certain threshold then it can be sent to
the dreaded Spam inbox. Here are a few
common mistakes you should avoid when planning your email campaigns:
  • ALL CAPS – Your customers don’t yell at you so why yell at them
  • Spam words – “FREE”  “Mortgage”
    “Once in a life opportunity” etc.
  • Symbols – ***$#@!!$^” can really make your email look like it belongs
    in the trash
  • Poorly designed HTML


Review your “kills”


As an email marketer you can learn a lot about
your readers by reviewing your email analytics or “kills.” It’s important
to watch email campaign performance metrics as closely as you can. Of the
emails sent, how many were opened? Which links were the most popular? How many times was your content shared with the users’ social network?
Which offers resulted in the most conversions? All of this information is very
useful when planning your next campaigns. You can build segments and email
campaigns based on opens or clicks to target your customers more.

For more information on Campaigner, please visit www.campaigner.com.




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