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8 Elements that Make Your Next Piece of Content Even Better than …

Moving on to your next piece of content — regardless of how your last one performed — is the mark of the diligent marketer.

We have to keep producing, but we also want to improve and learn more about what our audiences want. Each new piece of content we create is a new opportunity to do just that.

On Monday, I outlined 2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas. This is a mini tutorial for polishing your content into a powerful package that gets your reader, listener, or viewer to share and subscribe, rather than hesitate and move on.

On Tuesday, Brian Clark kept things rolling with 5 Easy Ways to Open Your Blog Post with a Bang. In a split second you need to show why choosing your content is the best decision a reader can make in that moment.

You can mix and match the methods Brian outlines to create something truly special for your readers every time you publish. Bonus points if you go back and identify which ones we’ve used on the blog this week. 🙂

If you’re keeping track at home, we’re at 7 of our 8 Elements for Better Content.

Ready for the last one?

It’s an effective sales funnel.

On Wednesday, Darrell Vesterfelt gave us a sneak peek of his upcoming free workshop with Angel Marie from ConvertKit, More Sales in Less Time: How to Automate a Successful Sales Funnel.

You’ll learn detailed techniques that focus on turning email subscribers into customers and engaging your list while also clearly communicating the offer you’d like your audience to act on — without feeling icky or annoying.

We’ll see you there next week on Wednesday, October 9, 2019 at 11:00 AM Pacific Time/2:00 PM Eastern Time!

Space is limited, so click here to register for free today.

— Stefanie Flaxman
Editor-in-Chief, Copyblogger Media

Catch up on this week’s content


These are the characteristics that make people say, ‘I love that’ or ‘I hate that,’ rather than ‘I don’t remember that.’ – Stefanie Flaxman2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas

by Stefanie Flaxman


A great headline mixed with a weak opening is like inviting someone into your house, only to slam the door in their face as they approach. – Brian Clark5 Easy Ways to Open Your Blog Post with a Bang

by Brian Clark


FREE WORKSHOP - More Sales in Less Time: How to Automate a Successful Sales Funnel - Register todayMore Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel

by Darrell Vesterfelt


Consistency Will Take You FurtherConsistency Will Take You Further

by Darrell Vesterfelt



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