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7 Ways to Make Your Writing Personal (but Not Self-Indulgent)…

"The more personal you get, the more universal the application." – Leonard Cohen

I get a little nervous when I advise that you should write for a specific group of people and convey your perspective.

Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off.

The tricky part is that there’s a fine line between “personal” and “self-indulgent.”

During my early days as a writer, I remember when my unbridled enthusiasm for crafting word art met that obstacle. I still meet it today, but I’ve developed skills that swiftly get me back on track when I’ve accidentally veered into self-indulgent territory.

If you’re looking to personalize your content marketing without distracting your audience, keep reading to discover seven of my favorite tips.

1. Let your audience guide you

Select the stories you tell based on who you want to attract.

Your goal is to show the people who you want to be a part of your community that they’re in the right place.

Let’s review the definition of “self-indulgence”:

“Excessive or unrestrained gratification of one’s own appetites, desires, or whims.”

The intersection of your own appetites, desires, or whims and your audience’s appetites, desires, or whims guides you to the “personal” zone.

2. Reveal your journey

People love backstories.

Think of “before they were famous” television segments or magazine articles about celebrities.

That idea translates to information content creators can reveal about themselves, with one small addition to stay audience-focused.

It’s valuable when you explain how you got to where you are today and your motivations for sharing your knowledge. Why do you want to teach what you’ve learned?

In the introduction to this article, I mentioned that I’ve cultivated ways to overcome the “personal or self-indulgent conundrum” because it’s a challenge I’ve dealt with as a longtime writer.

3. Have a point

As your audience’s mentor, it’s your job to clearly communicate the purpose of your content.

Everything you reveal should be tethered to your point. You never leave your audience stranded without a GPS. They should feel secure in your created reality, not lost.

These three resources help with that:

You could also think of your point as the moral of your story.

Ultimately, if a story doesn’t serve, it can sound like rambling, a diary entry, or even gossip.

4. Set boundaries

Speaking of gossip, I also call this one: “You’re a Writer, not the Town Gossip.”

Authenticity doesn’t include spilling every shocking secret you know. Your story can be true without divulging parts that are inappropriate.

As you develop your presentation, some boundaries will arise organically and other times you’ll have to ask yourself:

  • Do I need to say that?
  • Do I want to be known for saying that?
  • Does this accurately reflect who I am?

Writers need to “check themselves.” It’s an integral part of the profession.

5. Choose specific language

I love applying techniques from other creative fields to content marketing.

In regard to songwriting, Leonard Cohen once said:

“I’ve always felt that the more personal you get, the more universal the application, rather than the other way around.

“If you begin to address yourself to the masses like that, then I suppose you could have a hit, but to me the more accurate you get about your situation, then the more accessible it is to other people.”

Here’s an example from a recent Saturday Night Live sketch, which appeals to women who wear leggings when relaxing rather than exercising.