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5 Speedy Email Tips for a Prosperous Black Friday & Cyber Mon…

5 Speedy Email Tips for a Prosperous Black Friday & Cyber Monday


Black Friday and Cyber Monday are right
around the corner and if you haven’t completely finalized your email marketing
strategies in preparation for the holiday shopping season, it’s time to get
started! Both days shattered ecommerce records last year with Black Friday spend
hitting $3.34 billion and Cyber Monday coming in at $3.45 billion in sales.
(Source:
Oracle)
Read on for a few email marketing tactics
that will help you improve your open rates, build up your list and bring in sales this holiday season.
#1
Send early
Many customers begin researching products
and start their holiday shopping in October. Early planning of your email
campaigns can ensure that your emails will not get lost in the clutter of the
inbox. Sending early emails also gives you the opportunity to warm your subscribers up with some
holiday-themed campaigns that relate to your product before they consider spending
any cold hard cash.
#2
Send reminders to inactive subscribers
When email marketers are faced with a
list of inactive subscribers many of them hit delete and move on. Instead of
hitting the delete button, resend the email campaigns to the non-openers as a
last chance to pull them in. You can try different subject lines to really lure
them in by using A/B split testing. Don’t confuse your subscribers by resending your full holiday email
series; create a new win-back program to remind them you are there with a
killer holiday offer sure to save them money.
#3
Check in with subscribers who have not purchased from you
Create a segment full of subscribers who
have yet to buy from you. Target this list by sending an email showcasing your
best sellers. Once the initial email has been delivered, review your email
analytics and build additional segments based on subscriber clicks.
#4
Offer sign-up deals
Capitalize on the traffic that your site
will be experiencing during Black Friday and Cyber Monday. Offer a
holiday-themed deal to anyone who signs up for your email list during that time.
You can offer your new subscribers a special deal just for the holidays when
they sign up to receive mailings from you.
#5
Reward loyal shoppers
Offer your best customers early access to
your Black Friday and Cyber Monday sales. You will make them feel extra
special. Treating your customers  early and well during the holiday season will not only help
build good brand/customer relationships, it will save the customer money and
most importantly benefit your bottom line.

Good luck on your campaigns!

For more information on Campaigner, please visit www.campaigner.com.




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