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4 Last Minute Holiday Email Marketing Tips…

4 Last Minute Holiday Email Marketing Tips

Research has shown that only nine percent of consumers actually finished their
holiday shopping over the Thanksgiving long weekend. That means you still have
time to pull in customers with a holiday email campaign that’s appropriate,
appealing and compelling.
Here are four quick tips you can test out this holiday season:
#1 Drive urgency
Have a last minute deal you wish to extend to your subscribers? Drive
urgency with sales expiration dates and item sell outs. In addition, you could
also add an entertaining countdown to your email campaigns to really push
subscribers to buy the item for the holidays.
#2 Offer e-gift cards
Last minute means there may be no time for shipping. If it’s appropriate
for your business, offering gift cards can increase your sales. The e-gift card
has long been named “the perfect last-minute gift.”
#3 Send holiday greetings to
loyal customers with a special treat
Express your gratitude by sending holiday messages via email. It’s an
unexpected, personal outreach to your subscribers that could lead to increased sales for
you. If possible, include a free gift or percentage off next a purchase for
special VIP customers.
If you are not sure who your most loyal customers are, Campaigner can
help! We can show you how to build segments in just a few minutes to determine who your
most loyal customers are, based on their purchase behavior, if you have this data within
your Campaigner account!

#4 Prep for holiday sales in
2018
This last one isn’t a last minute tip but a way to help excel your
email marketing in 2018.  Prep now for
holiday sales 2018! Add a little
incentive to your email marketing efforts to entice customers to return in
January by including a gift card or discount code with their holiday purchases.
Try out these quick tips today to scoop up some last minute holiday
sales!
For more information on Campaigner, please visit www.campaigner.com.



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