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3 Email Marketing Tips for a Luckier St. Patrick’s Day…

St. Patrick’s Day is less then a month away but there is still time to work on your email campaigns for the upcoming holiday.  Email marketers are using this holiday as an opportunity to drive sales through holiday promotions and festive subject lines. We put together 3 quick and easy email marketing ideas to help you get the word out before you even hang your first shamrock.

#1 “Pot of Gold”
Utilize the leprechauns “pot of gold” in your email marketing campaigns. You can build a offer around the idea by informing customers if they purchase from you in the month of March or sign up for a free trial they will be entered to win a “pot of gold” from your company. You can decide what the winning gold can be.

#2 Integrate green into your messages and subject lines
The subject line is the first thing a subscribers will see when they open their inbox. Utilize St Patrick’s Day and create fun, festive subject lines with emojis to draw the eye. You should also add some fun to the design of the email which could exhibits monochromatic colors of green if you don’t want to go full shamrock and leprechaun with your design.

#3 Happy hour
Have a brick and mortar location?  Host a happy hour event showcasing some of your most popular products. For that one hour, serve green drinks and holiday themed goodies.  Use geolocation data to send an event marketing campaign to the prospects within that stores vicinity. The email campaign can tease a few “happy hour” specials, fun contests, etc.

With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing.  Comment below if you have tried any of the above tips. We would love to hear from you.

-The Campaigner Team

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