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17 Tips on Creating Thoughtful Marketing Your Audience Will Love …

Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly.

This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for our audiences.

Every professional content writer knows that if the headline is weak, it’s hard to get your work the audience it deserves. On Monday, Stefanie Flaxman shared three questions we can ask to sharpen our headlines for better traffic and shares.

On Tuesday, Nick Usborne joined us to examine four copywriting techniques that work brilliantly … right up to the moment when they don’t. Read the post to find out the wise ways to use these copywriting standbys.

(Bonus question: What thread do you see that links all four? I have some thoughts, but I’d love to know yours. Let us know in the comments!)

On Wednesday, I wrote about five ways we can listen more carefully to become more effective writers. Whether you’re crafting relationship-building content or persuasive sales copy, thoughtful listening will make your writing smarter and more effective.

On Copyblogger FM, I talked about some “stinky secrets” to make your content more fascinating — five ways you can creatively shake things up and keep your audience attentive and engaged.

And on The Writer Files, Kelton Reid interviewed Michael Scott Moore on how he wrote his detailed, harrowing memoir of being held hostage by Somali pirates.

That’s the content for this week — now get out there and create some marvelously effective marketing that your audience will love you for. Catch you next time!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


People don’t wake up in the morning automatically excited to read content. Stefanie Flaxman3 Simple Questions that Help You Craft Better Headlines

by Stefanie Flaxman


If you believe that facts persuade (as I do) you’d better learn to write a list so that it doesn’t read like a list. David AbbottThese 4 Copywriting Techniques Work Really Well … Right Up Until They Don’t

by Nick Usborne


Want to craft more persuasive copy? Become a better listener. Sonia SimoneSpark Your Next Breakthrough Copy Insight with Systematic Listening

by Sonia Simone


5 Stinky Sardine Secrets to Make Your Content More Fascinating5 Stinky Sardine Secrets to Make Your Content More Fascinating

by Sonia Simone


How Literary Journalist and Novelist Michael Scott Moore WritesHow Literary Journalist and Novelist Michael Scott Moore Writes

by Kelton Reid



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