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17 Perceptive Ways to Persuade with Modern Copywriting…

Fads and platforms come and go, but one fact endures: Copywriting is the mechanism that allows businesses to make money online.

Which means that if online sales matter to your business, copywriting is a really smart place to invest your time and attention.

This week, we offered 17 different ways you can boost the effectiveness of your copy for better business results.

On Monday, Brian Clark covered the five distinct types of prospects we attract with content marketing, and how to speak to each of them in order to further a business relationship.

This advice is more nuanced than the usual “never sell on your blog” or “always sell on your blog” … and it works a lot better than either extreme.

On Tuesday, Stefanie Flaxman dived deep into eight different business-building calls to action you can use in your copy and content. If you’ve struggled with giving your content a business purpose, this one will help you out.

And on Wednesday, I talked about four different communication and learning styles that your audience brings to your content. Knowing how to speak to the inner cat, dog, rat, or monkey within your readers will help you serve their needs … and if you’re creative, you can even combine all four styles into a single piece of content.

On Copyblogger FM, I wrapped up my three-part series on creating more ambitious content, focusing on polishing and promoting that epic blog post.

Product of the week: Persuasive Copywriting 101

Copywriting is how businesses make money on the web … and a content-driven approach is how we build loyal fan bases that keep businesses healthy.

Our Persuasive Copywriting 101 course talks about both — persuasion and relationships — for remarkable business results.

Learn more about effective, hype-free copywriting

— Sonia Simone
Chief Content Officer, Copyblogger Media

Catch up on this week’s content


We don't dive into directly selling … Instead, we use a variety of strategies -- both direct and indirect -- to make a case for the offer when the time is right. – Brian ClarkThe 5 Types of Online Prospects, and How to Sell to Each of Them

by Brian Clark


Viral content may feed your ego, but it doesn’t necessarily feed your business. – Stefanie Flaxman8 Calls to Action that Initiate New Relationships with Customers and Collaborators

by Stefanie Flaxman


Educational psychology shows that there are four distinct ways of taking in information --  here’s how your content can satisfy each of them. – Sonia SimoneHow to Win Over New Kinds of Readers

by Sonia Simone


How to Write an Epic Blog Post, Part 3: Polishing and PromotionHow to Write an Epic Blog Post, Part 3: Polishing and Promotion

by Sonia Simone


How to Write a Novel in One Month with NaNoWriMo's Grant FaulknerHow to Write a Novel in One Month with NaNoWriMo’s Grant Faulkner

by Kelton Reid


The Art of Conversational CopywritingThe Art of Conversational Copywriting

by Brian Clark



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