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15 Ways to Be a Wiser Content Marketer…

It’s great to be smart. It’s wonderful to have clever strategies and tactics that help us do our work better. But sometimes, it’s also a good idea to think about how we can be wise.

This week, we offered up 15 ways to be a wiser writer and content marketer.

Jerod Morris started us off with seven steps to improve the quality of our thinking. We’ll be playing some more with this theme in the coming weeks, so keep an eye out.

On Tuesday, Claire Emerson brought us three strategies to strengthen your relationships with clients so you (and they) can have a much happier experience.

And on Wednesday, Copyblogger Certified Content Marketer Austin Mullins made his debut on the blog with a post on five things that successful copywriters do to make sure their well-crafted content gets the audience they deserve. Do you have all of these covered?

Over on Copyblogger FM, you can catch an audio version of my post on why content marketing isn’t a “soft” skill, but one that drives real, measurable business results.

That’s the wisdom for this week — let us know if you take action on any of these!

— Sonia Simone
Chief Content Officer, Copyblogger Media

Catch up on this week’s content


Chances are, your distracted mind and our society’s insatiable hunger to gobble up every crumb of your attention have conspired against you truly indulging in the full wonder and complexity of your thoughts and ideas. – Jerod Morris7 Steps to Becoming a Better Thinker

by Jerod Morris


Poor client connections are usually a result of unclear boundaries, lousy communication, or a mismatch in your marketing strategy. – Claire Emerson3 Powerful Strategies for Pain-Free Client Relationships

by Claire Emerson


In its natural development, every market's awareness passes through several stages. The more aware your market, the easier the selling job, the less you need to say. – Eugene Schwartz5 Things Successful Content Marketers Do to Make Sure Their Work Gets Read

by Austin Mullins


3 Ways Strategic Content Can Drive Measurable Business Outcomes3 Ways Strategic Content Can Drive Measurable Business Outcomes

by Sonia Simone



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