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11 Valentine's Day Email Marketing Tips…

11 Valentine's Day Email Marketing Tips
Spice up your campaigns
Use a
Valentine’s Day template with a nice balance of valentine-specific copy and
imagery to get people in the mood and thinking about the occasion.

Segment your list
Split out
your list by gender. Send female-oriented offers to the men and male-oriented
offers to the ladies. But think about your audience before doing this sort of
segmentation! Your offer may not be appropriate for all audiences.

Make sure your offer is
Most people are still paying off their bills
from the holiday season, so make sure the offer is affordable and is compelling
enough to encourage them to act.
Partner with a company
Partner with
companies who offer complementary services or products for an offer that can’t
be ignored. Example:
  • Jewelry
    shop and spa service — buy a special piece of valentine’s
    jewelry and get a free massage; buy a spa service and get a pair of earrings.
  • Boutique
    hotel and highly recommended restaurant — get discounts at
    both places when you book a night and make reservations for dinner.
  • Spa
    services and floral shop — walk away from your spa treatment with
    a dozen red roses.
  • Restaurant and flower shop
    have a bouquet of flowers ready at the table when you arrive.

Get creative as the possibilities
are endless!

Send a special email to last year’s customers
Send a
special offer to customers, who purchased from you last year. If the offer is
right, they will most likely buy from you again.

Make sure it’s easy to take advantage of your offer
If people
are to come to your store, give clear directions or a store finder link, if by
phone, make phone numbers prominent, or if online, make the button or text link
stand out in the email. It’s best to place the button or link as close to the
upper-left corner of the email as possible. Printable coupons or promo codes
always work well.

Use testimonials and reviews
Most people
will buy from you if they know of another person who had a positive buying experience
with your product or service. Highlight great reviews and testimonials in your
emails to bolster the offer.

Give Valentine’s Day ideas in your next newsletter
How many
times have you wondered what you’re going to do for your sweetie for
Valentine’s Day? Guys in particular, often have a hard time coming up with
ideas for Valentine’s Day. Do the work for them and provide a list of the top
10 best Valentine’s Day dates or gifts, for example.

Use forward-to-a-friend to spread your message
people to share your offer by including a forward-to-a-friend link. Perhaps
offer them free shipping or 10% off if they share with their friends.

Run a contest
Create an
email to promote a special Valentine’s Day draw or contest. People enjoy free
merchandise and this is an excellent way to pull them in so they continue to
buy from you. This is a great way to collect emails and grow your email
subscriber list.

Send an e-card to show customer appreciation
Thank loyal
customers with an e-card that offers complimentary redeemable points (if you
have a points program) or a free gift for Valentine’s Day. This is an excellent
way to support customer retention.

For more information on Campaigner, please visit

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