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How to increase B2B form submissions through conversion testing…

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Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI). Conversion testing plays a key role in all three of these objectives. Let’s look at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion ...

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A Powerful Key to Prolific and Potent Writing…

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I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. ...

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YouTube ads found on extremist content channels, reigniting compa…

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After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up on YouTube channels dedicated to white nationalist, pro-Nazi and North ...

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