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You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing pages, test your app… basically, the mantra is, if you’re not testing, you’re wasting money on bad design! No argument here. But, while I’ve been a big ...

Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going ...

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