Web eMailing All about email marketing and related topics.

Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI). Conversion testing plays a key role in all three of these objectives. Let’s look at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion ...

I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. ...

In the digital age, there are many tools you can use to reach out to potential customers. The last several years have seen an explosion in communication channels. You can share your artwork on your blog, Youtube, Facebook, LinkedIn, Twitter, Pinterest, and Tumblr, just to name a few. Often overlooked, ...

After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up on YouTube channels dedicated to white nationalist, pro-Nazi and North ...