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If Content Is a Performance, Is It Ever Authentic?…

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Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither ...

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5 Tips to Use Instagram Creatively for Your Brand…

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It seems like every brand is on Instagram these days. So how do you create posts that generate engagement and help your images, video, and stories stand out from the pack? The answer is to use your keen design eye. The same skills that you use as a designer—color balance, ...

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