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I’ve always been stubborn. So, it wasn’t out-of-character for me to stand my ground when everyone I knew was quite skeptical about my career ambitions. “How are you going to be a writer?” “What have you written?” “Who is going to listen to you?” I’ve heard it all, and I ...

MailChimp is the most popular email marketing software available today. Thanks to its generous free plan, many businesses choose MailChimp to start their email list. But, are you using the best MailChimp template for your newsletter? If you’re seeing a decline in email opens or click-through rates, the design of ...

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Here’s a mantra for every ecommerce launch: “We sell to people.” That’s true whether you’re a B2C retailer of rehabbed fashions or a B2B digital storefront offering tech support services. Ultimately, a human makes the decision to buy from you. It’s why personalization is so critical. Your buyer expects to ...