Web eMailing All about email marketing and related topics.

In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term martech or stack was in play. During our meeting, my contact handed me a single sheet of paper with 20 different logos representing all the ...

Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither ...

It seems like every brand is on Instagram these days. So how do you create posts that generate engagement and help your images, video, and stories stand out from the pack? The answer is to use your keen design eye. The same skills that you use as a designer—color balance, ...

To create a Gmail address, you’ll first need to create a Google account. Gmail will redirect you to the Google account signup page. You’ll need to provide some basic information like your name, birthdate, gender, mobile number and location. You will also need to choose a name for your new ...